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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults. The correlation between smartphones and Twitter usage.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Twitter Aim to Regain Momentum with New Video & Group Message Features

Mindjumpers

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. See more video instructions from Twitter here. Flexibility.

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Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]

Mindjumpers

We are all very familiar with Facebook, Twitter and LinkedIn. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Sounds easy, right?

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The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. From the resulting audience of 17,500, we distinguished four distinct groups among his supporters. Why did he resonate with them?

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Top 10 Public Relations Blunders for 2012

Bill Hartzer

So, here is this year’s list, the top ten public relations blunders of 2012. With 2012 marking its 100 th anniversary, the Boy Scouts of America (BSA) should have enjoyed a banner year. Hurricane Sandy Sale” a “major marketing fail” – Alaska Dispatch. I’ve posted this for the past few years. Photo courtesy Inforum Blog.

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