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Is Marketing About To Get Really Creepy Or Really Good?

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It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." Having GPS capabilities inside businesses is still in its nascent stage.

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The Year Of More

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While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

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