2012, Google and Social Media - Social Media Informer

What Determines Social Media Success in a Company?

Direct Marketing Observations

MARCH 4, 2021

My thinking around social media has evolved. As has social media. In 2012, I was working at Accenture. At each place, my sole focus was on Social Media. Google+ came and went. So what determines social media success in any organization? I have evolved. Poof, gone.

Social Media

Social Media Company Instagram Organization

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. Seriously obsessed.

Nielsen

Nielsen Social Media Statistics Sentiment

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media

Social Media B2B Marketing SEO

Social Media Stats [Infographic]

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.

Social Media

Social Media Statistics Mobile B2B

2012 Social Media Marketing Industry Report

Mindjumpers

APRIL 4, 2012

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Here are two charts that show the responses.

Report

Report Industry Social Media Survey

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

Trends

Trends Marketing Mobile Wireless

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media

Social Media Vimeo Creative Commons Platform

Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

The Realtime Report

DECEMBER 14, 2012

Google Plus: 135 million monthly active users. via Google. via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Twitter & Politics: A 2012 Recap. LinkedIn: 187 million active users.

Social Networking

Social Networking Posterous Twitter Tumblr

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google

Google Tips Bookmarklet SEO

The State of Social Media In The UK

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base.

Social Media

Social Media Statistics MySpace Tumblr

International Women’s Day 2012 — Are we really equals?

Sherrilynne Starkie

MARCH 8, 2012

Related posts: Women in social media. Google Celebrates International Women’s Day with a Symbolic Google Doodle (techie-buzz.com). It is the first film featuring Bond to be directed by a woman. Male PRs twice as likely to earn 50K+. Why give women equal pay? Click here to start to receive my newsletter.

Film

Film Newsletter Features Google

Which social media channels should your brand be present?

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. By the end of this article, you will be able to understand: Why does a brand need a social media presence?

Social Media

Social Media Brands Reddit Platform

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Webbiquity SMM

MAY 15, 2012

Over time, our goal is to give technology devices (who knows what the future may hold— Google Glasses next year perhaps?) Check out Google’s Project Glass Video. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.

Twitter

Twitter iPad Apple B2B

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile

Mobile Foursquare Facebook Tumblr

Is Our Social Media Terminology About to Change?

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. In 2018, in a world where many of my millennial friends have more captivating Instagram accounts than me, this introduction sound about as impressive as, “She Googles real good.”. We already use “social” in isolation.

Social Media

Social Media Consultant YouTube Instagram

What the #measurePR Community Thinks of 2012

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. What the #measurePR Community Thinks of 2012. New trends? Any goals?”.

Communities

Communities Klout Trends Analytics

The Fastest and Slowest News Sites in 2012

Adam Sherk

APRIL 24, 2012

It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012.

Sites

Sites News Yahoo Comparison

The Cannes Lions Grand Prix Winners for 2012

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Media Lions: Google Voice Search by Manning Gottlieb OMD for Google. Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google. Outdoor Lions: #Cokehands by Ogilvy for Coca-Cola.

Film

Film Small Business Curation Mobile

How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country.

Google

Google YouTube Travel Questions

Social Media Training for February March 2012

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Social Media Campaign (one day course). Google Plus For Business (Morning Course). This is very intensive course.

Training

Training Social Media Class Course

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. And what about Google+?

Analytics

Analytics Trends Social Media ROI

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media

Social Media Brands Apple Comparison

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions.

Survey

Survey Report Social Media ROI

Social Media Trends 2012 – Content Curation in PR

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. Advertorial has always been a good revenue vehicle for the media and a means for brands to publish their content their way.

Curation

Curation Trends Curata Social Media

China: The State of Social Media

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

Social Media

Social Media Privacy Nielsen Social Networking

Monday’s 5 Social Media Must-Reads

Firebelly

DECEMBER 12, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Google+ To Take On Foursquare With Upcoming “Check-in Offers” Feature. By Sarah Perez It looks like Google+ is adding a feature that will allow users to “check-in” via the Google+ mobile application in order to receive a time-sensitive deal or discount.

Social Media

Social Media Blogosphere Foursquare Discount

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media

Social Media Meme Advertising Strategy

How Social Media Makes The World A Better Place

Waxing UnLyrical

JULY 31, 2012

Would you agree that social media is faster than seismic waves? Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. To me, this incident exemplifies how badly we are hooked on social media. That said, is social media all that bad? Dushyant K.

Social Media

Social Media Press Release Flickr Fashion

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

News

News Types Nielsen Social Media

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. News Organizations on Google+: Which Pages Get the Most Engagement? 5 Ways that Social Media Impacts SEO. The Fastest and Slowest News Sites in 2012. Media Relations Gone Wrong: How Not to Pitch a Journalist (Video).

Press Release

Press Release SEO Digg Sports

The 2012 Social Networking Privacy Policy

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

Social Networking

Social Networking Privacy Policies Foursquare

6 Great Conferences to Attend Before the End of 2012

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Connect with her on Twitter.

Conference

Conference Eventful Small Business Hubspot

How are you going to change the world in 2012?

Janet Fouts

JANUARY 3, 2012

Maddie Grant threw down a glove challenging a number of people to participate in a meme answering the question “ How are you going to change the world in 2012 ?” We are already working with a number of non-profits to help them understand social media tools and techniques. ” It’s a great question.

Training

Training Meme Small Business Social Media

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. I mean, all.

Social Media

Social Media Conference Flickr Discount

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

APRIL 11, 2012

This white paper called ‘Actionable Social Analytics: From Social Media Metrics to Business Insights’ presents comprehensive definition of social analytics to increase marketing and sales effectiveness. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Metrics

Metrics Analytics Nielsen Social Media

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm.

Course

Course Social Media Press Release Film

Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

The Realtime Report

JULY 27, 2012

Google Plus: 170 million “people who have upgraded” via Google. Global Social Media Ad Revenues Grow 60% Year-Over-Year. Global social media revenues will increase from $11.8 billion in 2012 – that’s a 43% increase - according to a new report from Gartner. via LinkedIn.

Social Networking

Social Networking Social Media Tumblr Foursquare

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.

ROI

ROI Mzinga Analytics Social Media

Five Social Media Predictions for 2010

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. We’re nearing the end of the hegemony of Google Search.

SocialText

SocialText Social Media Web 2.0 Astroturfing

A Decade Filled With Social Media Changes

Ignite Social Media

JULY 18, 2017

Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. Ignite has been serving up social media for some of the world’s best brands for 10 years, and we’ve seen a lot of changes. Drop us a line !

Social Media

Social Media MySpace Sites Instagram

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” Just because it’s not as shiny as it was back in 2011/2012 doesn’t mean we should write it off. 2), announced they are releasing a $1k+ smartphone next year billed as “The world’s first holographic media machine”.

Social Media

Social Media Project Apparel Trends

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. million video views), over 6,600 followers on Pinterest, nearly 3,000 followers on Instagram and over 990,000 Google+ users have added Burberry to their circles.

Campaign

Campaign Platform Social Media Microblogging

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. 12) Google Buzz would be around.

Social Media

Social Media Policies Consultant ROI

2011 Round-Up Of My Social Media Cartoons And Comics

SocMed Sean

JANUARY 8, 2012

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. In case you were wondering, my favorite comic that I created this year was The Social Media Kneejerk.

Social Media

Social Media Klout Tumblr StumbleUpon

What Determines Social Media Success in a Company?

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Trending Sources

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Social Media Stats [Infographic]

2012 Social Media Marketing Industry Report

8 Marketing Trends to Implement in Your 2012 Marketing Plan

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

The State of Social Media In The UK

International Women’s Day 2012 — Are we really equals?

Which social media channels should your brand be present?

Nominate Your Favorite Technology Twitterer(s) for the 2012 #Nifty50 Awards

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

Is Our Social Media Terminology About to Change?

What the #measurePR Community Thinks of 2012

The Fastest and Slowest News Sites in 2012

The Cannes Lions Grand Prix Winners for 2012

How Indian Politicians are Using Google+ Hangouts

Social Media Training for February March 2012

Social Media Trends 2012 – Analytics and Measurement

Coca-Cola Is #1 Brand In Social Media Impressions

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Social Media Trends 2012 – Content Curation in PR

China: The State of Social Media

Monday’s 5 Social Media Must-Reads

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

How Social Media Makes The World A Better Place

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

My Top Posts of 2012 on Inbound Marketing and Audience Development

The 2012 Social Networking Privacy Policy

6 Great Conferences to Attend Before the End of 2012

How are you going to change the world in 2012?

10 Observations on “Real” Public Relations and Social Media

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

Five Social Media Predictions for 2010

A Decade Filled With Social Media Changes

Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

12 things I thought I knew About Social Media in 2011

2011 Round-Up Of My Social Media Cartoons And Comics

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