Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 157

Facebook Study Apple Consultant 157

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). corporate twitter feed. marketing charts. media hacker.

Wiki 102

Wiki Hotels Social CRM Retail 102

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S. Listen Now. A genius by any measure.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S. Listen Now. A genius by any measure.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Yahoo 115

Yahoo Yammer Social Media Software 115

Diva Marketing Blog

FEBRUARY 22, 2009

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

FEBRUARY 28, 2017

A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Today’s marketing is all about creating a personal connection with the audience. Today’s marketing is all about creating a personal connection with the audience. Even top international brands use social media to its fullest.

Instagram 60

Instagram Brands Marketing Hashtag 60

Kikolani

JANUARY 6, 2012

20 Bloggers to Watch in 2012 – These are 20 people who stood out to the author this year. 16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. Blogging / Writing. There is no ranking, nor is there a competition.

Mashup 115

Mashup Resources RSS Remix 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Viper Chill

JANUARY 16, 2012

Within 24 hours the podcast made it to #1 in Marketing and #2 in Business on iTunes which totally blew me away – sandwiched in between 9 podcasts by the BBC and the Financial Times. Creating your RSS Feed and Submitting It to iTunes. Are you itching to start yours yet? This image should be 300px by 300px.

RSS 77

RSS Directory Feed Feedly 77

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Waxing UnLyrical

DECEMBER 9, 2015

Mixing your automated posts with some real-time updates will not only help you stay true to your social media marketing goals, but will also open up so many more opportunities to reach out to your target audience. In 2012, the NRA sent out a tweet that read “Good morning, shooters. Be sensitive to real-world events. Happy Friday!

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Buffer Social

OCTOBER 1, 2018

Join 20,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond.

Video 84

Video Facebook Instagram Groups 84

Convince & Convert

JULY 13, 2012

The RSS feed is: [link]. If it’s really just the Wall, if it’s really just the news feed, all it is is a day to day, keep you top of mind experience, which to me is email. There tends to be a recurring theme of hey, it’s all about the feed, it’s all about the feed, it’s all about the feed.

Banking 113

Banking Mobile Team Social Media 113

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

FEBRUARY 2, 2012

The RSS feed is: [link]. It’s their 12th annual trust and credibility survey. 2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. This is good news for social media marketers like you and me.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. Formulate a Crisis Plan.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

FEBRUARY 16, 2012

The RSS feed is: [link]. We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer. Eric : If only someone would invent marketing software to track it. Listen Now.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Hootsuite

FEBRUARY 10, 2020

These are the four social media apps that are the bare minimum for any social media marketer. Let’s be honest: If you aren’t using them, are you really a social media marketer? Dive deeper: If your business is interested in leveraging Facebook as a marketing tool, be sure to check out our complete guide on advertising with Facebook.

Social Media 145

Social Media HootSuite Marketing Apple 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JUNE 14, 2012

The RSS feed is: [link]. This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. Listen Now. Jill : Hi, Jay.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Convince & Convert

APRIL 8, 2012

Now look at Twitter (public feed of the people you follow, not lists). In their 2012 Channel Preferences Study ( download it here for free ) 1,500 Americans ages 15 and older were asked about their usage of email, social media, and text messaging. Mine looks something like this: Friend. Acquaintance. Acquaintance.

Research 162

Research Social Media Hotels Sports 162

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88