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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. DR4WARD ). V3B Blog ). V3B Blog ).

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How to Fix Your Social Media Marketing Strategy

Convince & Convert

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics. Step 1: Build an Ark.

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This Week in Social Media – 5/22/2013

Social Media Marketing

Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. In 2011, it was at 56%, with 57% using it in 2012 and back down to 56% this year.

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Fetching Friday – Resources Mashup & Timescapes

Kikolani

55 High Quality Free Tumblr Themes and Widgets – This post includes some stunning free themes, widgets, and applications that will permit you improve your Tumblr experience. Be sure to check out my photography blog for more photos and follow me @kristihines for my photography tweets or become a fan of Photostry on Facebook!

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. How do we demonstrate the ROI of social efforts?

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This Week in Social Media – 5/29/2013

Social Media Marketing

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Stuck on how to use Google+?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.