Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Why Relevancy Matters. ” Good for Fairmont, Good for Its Fans.

Hotels 124

Hotels Facebook Travel Transportation 124

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. facebook canada.

Engagement 93

Engagement Banking Loyalty Hotels 93

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Loyalty and retention? Get more content like this, plus the very BEST marketing education, totally free. What do you primarily want to use social for? Step 4: Select Success Metrics.

Social Media 60

Social Media Strategy How To Marketing 60

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Facebook is more than 2x as popular as the next most-popular social network. It could be handy for creating your marketing personas.).

Study 40

Study Social Media Marketing Research 40

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news.

Mobile 105

Mobile Trends Compete Loyalty 105

Diva Marketing Blog

DECEMBER 25, 2012

Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. oops wrong film.

Social Media 91

Social Media Film Foursquare Loyalty 91

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Marketing Around Telling Customers about Technology Investment. According to Kelly, it was important from the start to promote a culture where the Marketing and IT teams were collaborative and strategically aligned.

Products 67

Products Class SMS Mobile 67

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. You Won’t Improve Loyalty. What is Shallow Content? Originality.

Reputation 87

Reputation Meme Case Study Engineering 87

ProBlogger

OCTOBER 3, 2012

Blogging and email marketing are a lot alike. Whether it’s entertaining your blog readers or marketing to your email subscribers, frequency is something that could literally make or break you. Very, if you’re a fan of market research. . This guest post is by Francis Santos of Benchmark Email. Finding the frequency sweet spot.

Marketing 41

Marketing Loyalty Blogger Report 41

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. While their Twitter account is used in many ways, it’s consistently apparent is that they listen to their customers and respond, both of which reinforce brand loyalty. Brand takeaways. Crunch Gym.

Social Media 91

Social Media Brands Instagram Training 91

Diva Marketing Blog

DECEMBER 25, 2011

While I bake one last batch of cookies and put the finishing touches on the cheesecake, I invite you to enjoy this "classic Diva Marketing post." Variations of this post have become a holiday tradition on Diva Marketing beginning in 2007. In the world of conversational marketing there is no room for high-pressure sales techniques.

Social Media 72

Social Media Film Foursquare Flickr 72

The Way of the Web

DECEMBER 24, 2011

2012 The Year of 3D Printing? How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Why don’t Facebook fans like us anymore? What turns people away from a company Facebook page, and also how to plan to fix it. And I’d like thank you.

Klout 33

Klout Embedding Loyalty Vimeo 33

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 40

Skills Analytics Press Release Metrics 40

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Instagram: 444K Facebook: 1.7

Social Media 59

Social Media Engagement Strategy Meme 59

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 million Facebook: 2 million YouTube: 503K Twitter: 368.7K billion today. Instagram: 6.7

Strategy 52

Strategy Influencer Social Media Meme 52

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. In this post, we’re going to cover the gamut of Instagram marketing hacks. Instagram Marketing Basics. First, you need to login to your Facebook account.

Instagram 84

Instagram Brands Marketing Hashtag 84

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. The “Tent Pole” Marketing Model. Even worse is the fact that the campaign model wasn’t applied to marketing alone. Or at least we should be.

Data 60

Data Marketing Campaign Film 60

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. Reps are also active on Facebook, Google+, and Twitter, in that order.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 158

Strategy Tips Case Study Instagram 158

Kikolani

DECEMBER 14, 2012

Last Fetching Friday of 2012. Until then, I should still be active on Twitter, Facebook, etc. Don’t Forget The “Marketing” in Content Marketing – So how do you promote your content if you have a boring topic like dog food? Photo Credits: Ivy Harding of Phoenix Family Photos & Jason Hines of Utah Family Photos.

Mashup 134

Mashup Resources SEO B2B 134

Buffer Social

JANUARY 24, 2017

Resources: Resources can be tools such as a marketing automation software or assets such as photographs taken by your media team or articles written by your content team. In recent years, the use case for social media has gone beyond just marketing and it is now being used for customer service, community building, public relations, and more.

Team 40

Team Social Media How To Social Media Management 40

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys. The way people consume content has changed dramatically since Facebook first launched. Content is the most critical component of your marketing strategy.

Social Media 40

Social Media Content Meme Geotagging 40

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. Integrated Marketing: The Magic Formula for Success by Blue Kite Marketing. email marketing. email marketing.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MAY 14, 2013

And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience.

Resources 195

Resources Tips Syndication SEO 195

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88