Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 94 crore (~ $15.1M) in FY 2012 to Rs.300 Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

comScore 199

comScore Smart Phone SMS iPad 199

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

MARCH 12, 2013

Forbes called the rise of visual content the breakout trend of 2012. 3 7% increase in engagement is experienced when Facebook posts include photographs. Shooting – with a camera, an iPad or a smart phone. Or quickly in iMovie on the iPad. note the word compelling). They climb to 7.4X Scripting a video.

Skills 101

Skills Content iPad Press Release 101