Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The cause of their success is their capability of using the platform to involve customers and co-creators in what’s going on behind the scenes, the designs and events.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Keywords and phrases are the best search operators for specific topics, brands, or events. Hashtags group together similar conversations on social media platforms.

Twitter 52

Twitter Hashtag Trends Sentiment 52

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet. If you’re attending the conference, I hope you’ll come see/hear/catch up with me!

Conference 181

Conference Hashtag Publishing Google 181

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere.

Case Study 100

Case Study Banking Campaign Reputation 100

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

APRIL 19, 2013

Check out the video below to see how the FM addressed the various questions he received via G+ hangout: Before the Hangout, citizens could submit their questions to Chidambaram either by uploading a video, commenting on the YouTube channel, or through the Google India Page by tagging text or a video with the hashtag #askthefm.

Google 239

Google YouTube Travel Questions 239

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. From blogs and newsletters to in-person events and others in your network, consider how far you can spread your message with that’s available to you. Use hashtags to spread the word. Good question!

Meme 107

Meme Marketing Hashtag Campaign 107

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial.

Social Media 111

Social Media MySpace Hashtag News 111

Mindjumpers

DECEMBER 9, 2015

India is projected to be amongst the top three countries in the APAC region as regards its CAGR (2012-2016) in digital media ad spend and many brands have effectively developed tactics to enhance visibility by investing in promoted posts/tweets that carry targeted information about offers, coupons and contests through custom targeting.

Social Media 100

Social Media Trends Mobile Social Networking 100

Bare Feet Studios

JANUARY 24, 2012

I am part of the social media team that is helping raise funds for the Hawaiian Islands Land Trust (HILT) on January 28, 2012 and their annual fundraiser. In the past, this has been a local event that targets local attendees who bid on deluxe local packages. Link to the main event page: [link]. Sarah Burns: @TheOhanaMama.

Social Media 100

Social Media Hosting Buy Flickr 100

Absolute PA

APRIL 25, 2014

Promotions + Events Are you having a promo for one of your products? In fact, Facebook bought Instagram for a cool $1 billion in 2012 – so naturally, they work well together. Hashtags are used to group together images on a related subject. Besides, adding 50 hashtags to your image is a monumental waste of time.

Instagram 83

Instagram Tips Hashtag Embedding 83

Later

MAY 21, 2020

Lately, we’ve been seeing a lot of quick turn trends on TikTok — some that have come out of nowhere and some that are tied to current events. But then there’s also content like Debby Ryan’s cringiest moments , using clips from her Disney channel shows in 2012. original sound – tyler_warwick. TikTok works in mysterious ways.

Trends 68

Trends Remix How To Authentication 68

Absolute PA

MAY 4, 2012

I’m very excited about my next speaking engagement at the Association of Business Psychologists Conference 2012. So expect lots of tweeting from me while at the event using the hashtag #ABP2012. If you’re attending the conference remember to come say ‘Hi!’ You can follow the @ABPsychologists too!

Conference 60

Conference LinkedIn Hashtag Eventful 60

Social Media Strategery

APRIL 3, 2014

In 2012, that number increased to more than $1.2 What’s the hashtag for that event you’re planning? How will you create shareable moments during the event? Earlier this year, FleishmanHillard restructured to be more channel-agnostic, integrating paid, owned, and earned media. Should you even have one?

Syndication 103

Syndication Marketing Advertising SEO 103

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. In 2012 Nester saw over 1200 bloggers run 31 Days Challenges over the month of October (just a few pictured below)! Real Life Events. Share Opinions.

Communities 40

Communities Strategy Forums Project 40

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Think email is dead? Think again.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

ProBlogger

MARCH 24, 2022

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts that year had personal words in their titles. In 2012 Nester saw over 1200 bloggers run 31 Days Challenges over the month of October (just a few pictured below)! Real Life Events. Share Opinions.

Communities 26

Communities Strategy Forums Project 26

Ari Herzog

AUGUST 3, 2012

This year, the parent organization is raising operational funds and asking people, past and present members and friends, to submit their stories with the “#MySMCStory” hashtag. At first, my assistance was simply helping coordinate the events. Here’s mine. Why is 2006 important? 2006 was a big year for me in that regard.

Social Media 101

Social Media Startup Energy Meeting 101

Convince & Convert

JULY 17, 2012

They demonstrate their industry leadership in social media disclosure by using industry best practices, such as those articulated in the July 2012 revision of The WOMMA Guide to Disclosure in Social Media Marketing. At worst, they provide inadequate disclosures and no context.

Social Media 126

Social Media Reputation URL Badge 126

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags? Hashtags are clickable.

Hashtag 145

Hashtag Instagram How To HootSuite 145

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Hashtag Discovery Tools by LunaMetrics.

Tools 192

Tools Twitter Tips HootSuite 192

ProBlogger

JULY 13, 2016

Beginning in 2012, it now consists of 23 million photos shared and loyal fans from Angola to Zimbabwe, and is part of a super-popular iOS app Little Moments (which went to number one when it launched!). I love hashtags used for community purposes. It’s great to see these mini-communities form from these hashtags, and friendships form.

Communities 20

Communities Hashtag How To Instagram 20

Keyhole.co

DECEMBER 19, 2023

Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 Using consistent and effective hashtags Gymshark’s LinkedIn page has the tagline ‘Be A Visionary.’ So, Gymshark’s marketing strategy makes use of these phrases as hashtags.

Strategy 52

Strategy Influencer Social Media Meme 52

ProBlogger

MARCH 27, 2013

Check out the top 20 posts on ProBlogger in 2012 and notice that over 50% of the most read posts this year had personal words in their titles. Real Life Events. The other way I put myself out there to meet readers was to attend events that I thought my readers might be attending. Share Opinions.

Communities 55

Communities Strategy Forums Ustream 55

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. Obviously, as the blog’s grown and I’ve done live events, and I’ve talked to people, imagine if you hadn’t been yourself all this time, it would be very hard to keep up something that you’re not for starters.

Blogger 42

Blogger Groups Groups Fashion 42

ProBlogger

JUNE 5, 2017

I first met Nikki at one of our first ever ProBlogger events. I first met Nikki at one of our early ProBlogger events. Obviously, as the blog’s grown and I’ve done live events, and I’ve talked to people, imagine if you hadn’t been yourself all this time, it would be very hard to keep up something that you’re not for starters.

Blogger 36

Blogger Groups Groups Fashion 36

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Holding exciting events, contests, and challenges A big part of Tinder’s social media strategy is regularly hosting events and contests for their audiences and users. Tinder barely needs an introduction.

Social Media 59

Social Media Engagement Strategy Meme 59

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

Consultant 193

Consultant Hashtag Hosting Organization 193

Convince & Convert

NOVEMBER 4, 2018

When weather events occur or breaking news happens, companies are forced into reacting to a crisis situation to which they didn’t contribute. Relevant hashtags to help disseminate info . Estimated time of interruption or event. This post was originally written by Jay Baer in 2012 and updated by Lauren Teague in 2018.

Social Media 167

Social Media FAQ Airlines How To 167

Mindjumpers

JANUARY 28, 2013

CMAD – Community Manager Appreciation Day – is an international event held every 4th Monday of January and which was first initiated in 2010 by Jeremiah Owyang, Industry Analyst on Customer Strategy and author of the blog Web Strategy. 10 Qualities of an Effective Community Manager.

Communities 252

Communities Trends Guidelines Hashtag 252

Convince & Convert

APRIL 16, 2014

Shape your visual storytelling strategy by listening to your consumers , from their frequently asked questions, to popular conversation topics, timely events, and issues they care about. A unique example of using visuals to tell an important company story came when the Calgary Zoo published its 2012 annual report on Instagram.

Strategy 158

Strategy Tips Case Study Instagram 158