Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. For a major event like a college BCS bowl game, it’s not inconceivable that Frito-Lay could have been in contact with ESPN in real-time, and told them which spot to run a second time. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

MAY 18, 2012

Jay : I mean it’s a focus group of one at that point, is it not? Eric : Yeah, I was going to ask, I wonder who is the agency of record for GM, for their social stuff. Editor’s Note: It was formerly Big Fuel).

Yahoo 115

Yahoo Yammer Social Media Software 115

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Agencies might still have specialists, the way PR firms today sometimes have people that are writing, or pitching, or events specialists.

Social Media 121

Social Media Strategy CoTweet CoTweet 121