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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Specifically: Price or purchase information, such as “40% off” or “Download it at our website” Contact information, such as web address, email, mailing address or other information intended for your Page’s About section. Facebook restricts what a Page’s Cover Photo may contain. Fanta (and it’s 3D!).

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How to Download and View your Twitter Archive

Idaconcpts

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Here is how to download your Twitter archive. You’ll receive an email with instructions on how to access your archive when it’s ready for you to download.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns).

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2012 Social Media Marketing Industry Report

Mindjumpers

This report is free and available for immediate download until April 19. >> >> Download the report here. It is good to see the tools, channels, time invested to optimise the expenses and reap maximum benefit from social media. Similar Posts: The State of Social Media Marketing– Annual Survey Report.

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Is Publishing a Kick-ass eBook for Kindle One of Your Goals for 2012?

Debbie Weil

And there's one spot left to pre-register for the next Beta Author Boost , starting in March 2012. And with the new $79 Kindle in every pocket and purse, a short book can be downloaded and read on almost every device, from smartphones to iPads. BONUS for those who pre-register for March 2012 Beta Author Boost.

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Fraud The Biggest Threat To Any Small Business In 2012

Small Business Mavericks

What’s the biggest threat to many small businesses in 2012? Data protection is an area that small businesses will need to deal with in 2012. Could someone hack your website and then proceed to download all the personal details of your customers. Most small business owners would probably point at their competitors.