It’s Time For CMOs To Tap Into The Power Of Personalization
Buzz Marketing for Technology
OCTOBER 18, 2013
e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Others, bound by the unstable economy, prefer deep discounts and bargains. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.
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