How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza
Pixlee
FEBRUARY 2, 2018
In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Digital products, especially those based on ordering, by nature provide massive amounts of data. This, in turn, enabled them to get more budget and funding to scale the areas that were working.
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