Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Waxing UnLyrical

APRIL 8, 2013

… but whatever it was, it led to an extremely fun and engaged conversation. But it was when I asked what Sandra (and others) made of the “value of a Facebook fan” type conversation, that things got really interesting: @ shonali A2. Twitter Facebook Google+ LinkedIn #measurePR, Die Hard and Squirrels.

B2B 207

B2B Consultant Flickr ROI 207

Direct Marketing Observations

DECEMBER 19, 2011

2) That the whole ROI thing would have sorted itself out by now. This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does

Social Media 228

Social Media Policies Consultant ROI 228

Laurel Papworth

JULY 2, 2013

Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Course 102

Course Social Media Press Release Class 102

Kikolani

DECEMBER 23, 2011

50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. Social Media / Social Networking.

Mashup 119

Mashup Resources Remix Handbook 119

Laurel Papworth

APRIL 29, 2012

A Facebook personal profile and a LinkedIn or Twitter account is assumed. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Understanding Facebook, Twitter, LinkedIn optimisation.

Class 85

Class Training Social Media Case Study 85

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. Well, relax. How can you do this? Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line.

Social Media 126

Social Media Reputation URL Badge 126

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Hootsuite

MAY 17, 2023

You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1 Free 30-Day Trial 13 great real estate Facebook ad examples 1. Try a Facebook ad about your latest listing’s floor plan, especially if it’s unusual or interesting. Check out how to make real estate Facebook ads with Hootsuite: 4.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. Facebook engagement rate growth. ROI improved by 23% in the U.S Search spend.

Report 246

Report Engagement Facebook ROI 246

Later

JANUARY 1, 2020

In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Come inside our West Hollywood studio, which was our first ever West Coast studio back in 2012, courtesy of Senior instructor Chris P.

Trends 87

Trends Instagram Marketing Influencer 87

The Social Media Hat

MAY 6, 2016

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. And this is because of the excellent results that Facebook advertising generates for businesses. Column ads.

Facebook 153

Facebook Feed Feedly News 153

Webbiquity SMM

DECEMBER 4, 2012

What’s the best time of day to post updates on Twitter or Facebook? How can you measure (or can you measure) social media ROI ? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Sherrilynne Starkie

APRIL 17, 2012

Social Media Week 2012 SP (Photo credit: Fora do Eixo). Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Ignite Social Media

SEPTEMBER 14, 2016

Last week, Facebook took additional steps to help brands tie ROI to social. They did this by revamping and making Facebook Offers relevant, again. Facebook first introduced Offers in 2012. The expanded units allow for more brands to potentially reap the benefits of Facebook Offers. Offline Offers.

Brands 60

Brands Facebook ROI Discount 60

SocMed Sean

DECEMBER 9, 2011

The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?” Changes that lower overhead or introduce new products and services automatically drive ROI. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” You don’t own Facebook. Eric’s Social Media Stat of the Week: Twitter Getting More Media Coverage Than Facebook. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. Ten years ago, sites like Facebook, Twitter and LinkedIn were yet to exist. Significant ROIs were also reported by 15.4% of companies that use LinkedIn.

Strategy 228

Strategy Facebook Metrics Advertising 228

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. My parents are on Facebook, Gen Z is on TikTok. Many B2B brands are concerned about proving the ROI of social. What’s next? It will come.

Travel 93

Travel B2B Automotive Campaign 93

Koka Sexton

NOVEMBER 28, 2012

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Facebook’s site says they have one billion monthly active users as of October 2012. What’s been working for us is using the InsideView fan page as a way to deliver content and find new conversations.

B2B 103

B2B Facebook ROI Campaign 103

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Forrester Research shows that from 2009-2014, U.S. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Hootsuite

FEBRUARY 24, 2021

Questions marketers get asked often include: So do you just scroll around Facebook all day? According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. When was Facebook founded? Facebook: February 2004. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Buffer Social

JANUARY 24, 2017

They surveyed more than 2,000 respondents from organizations of various sizes (fewer than 25 to more than 1,000) in 2012. (If Their responsibilities usually involve listening out for relevant conversations on social media, replying to comments and inquiries, and organizing social media events like Twitter chats or Facebook Live sessions.

Team 40

Team Social Media How To Social Media Management 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Link Building for E-commerce Sites : Anchor text is important when it comes to link building – you want traffic but also conversions. You also get better results with a larger Facebook fan base. Want the trends, news, and findings too? Use forums.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter.

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JUNE 26, 2013

Conversely, building long landing page forms could scare off perfectly-qualified prospects. With exceptions, asking for social security number, age, or phone number will cause conversions to plummet. Or something about social media and the 2012 London Olympics? You’re Not Providing Value in eBooks. They’re old news.

eBook 84

eBook Hubspot Metrics MySpace 84

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Stage 3: The Conversion Stage. Then, to conversion stage, to a content stage and finally to clients stage. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

Adsense 60

Adsense Blogger Hosting List 60

Kikolani

OCTOBER 27, 2016

This was how I started my blog in 2012. Stage 3: The Conversion Stage. Then, to conversion stage, to a content stage and finally to clients stage. You’re Not Yet Building an Email List: A research by Monetate shows that Email marketing drives more conversions than any other marketing channel, including search and social.

Adsense 60

Adsense Blogger Hosting List 60

Proactive Report

NOVEMBER 10, 2012

Consequently showing ROI is almost impossible. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting. Facebook’s mobile traffic jumped 23% in the 2nd quarter of 2012. Social Audit.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. And these people can vote. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

Videos on landing pages increase conversions by 86%. As one would suspect, Facebook is the most popular method for sharing interesting content. 78% of companies now say they have dedicated social media teams, up from 67% in 2012. ( 7 Facebook Marketing stats. Facebook accounts for 15.8% Facebook accounts for 15.8%

NewsCred 273

NewsCred Statistics Social Media B2B 273

Navolutions

JANUARY 2, 2014

2011’s Panda and 2012’s Penguin updates were just warm ups for Google’s biggest update to date: the notoriously hard to pin down Hummingbird. Tracking rankings and keywords for client reporting took a fall while tracking page performance and conversions took a big step up. What Happened to SEO in 2013? SEO” Got Fuzzy.

SEO 100

SEO Adwords Small Business Google 100

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Kikolani

NOVEMBER 30, 2012

How To] Create a Conversion-Oriented Social Ad Campaign – Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter. The 16 Most Important Social Media Updates of 2012 – Read about the biggest social media marketing updates from 2012. Related Posts.

Mashup 122

Mashup Resources Facebook eBook 122