The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media.

Social Media 156

Social Media Tips Review SEO 156

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. As the resident social media expert person, I blurted out, “Of course! We already use “social” in isolation.

Social Media 154

Social Media Consultant YouTube Instagram 154

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Content curation. Social media education and training. Social Intelligence. Once you have the data use that old PR skill called content analysis.

Trends 103

Trends Social Media Social Graph Analysis 103

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube.

Video 191

Video Content Tips Marketing 191

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

News 176

News Types Nielsen Social Media 176

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

Platform 177

Platform Video Instagram YouTube 177

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. We’ve taken a look at some of the leading social platforms and emerging new trends in the land of the rising sun.

Social Media 200

Social Media Mobile MySpace Trends 200

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. 4yUkong5zZg via @ youtube. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

SocMed Sean

JANUARY 8, 2012

The biggest category of content that attracted visitors to SocMedSean.com in 2011 was definitely my social media comic strips. In case you missed them, here are links to all my 2011 social media comics in one post. In case you were wondering, my favorite comic that I created this year was The Social Media Kneejerk.

Social Media 243

Social Media Klout Tumblr StumbleUpon 243

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

The Realtime Report

JANUARY 8, 2013

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).

Airlines 182

Airlines Video Crowdsourcing Travel 182

Waxing UnLyrical

JULY 24, 2013

Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. and will be particularly interesting to you if you work at the intersection of health care and social media. If social media and blogs in the U.S This originally ran on Nov. reach nearly 80% of active U.S.

Health Care 192

Health Care Social Media Insurance Education 192

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? You can create branded video content without the stress or worry. I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it).

Video 134

Video Social Media Tools How To 134

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100

The Realtime Report

JUNE 20, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. In 2012, that figure was at 3.4%; in 2013 it was 9%. The massive growth in online video consumption via mobile devices has changed the paradigm in content availability. Since 2012, mobile and tablet video viewership is up 532%. Facebook: 1.23

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Sharable Content With Global Appeal.

Content 194

Content Film Marketing How To 194

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In 2012 he founded a creative design agency. Live Video. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. New Media Entities are Born. Twitter is the new sports ticker.

Sports 133

Sports Social Media comScore Tweetdeck 133

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. Nico Nico video is Japan’s answer to Youtube. Behavioural insights.

Social Media 113

Social Media MySpace Trends Energy 113

The Realtime Report

JUNE 27, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Facebook: 1.23

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93