yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Small Business Mavericks

AUGUST 7, 2013

1 reason cited for a content marketing strategy is lead generation. In fact, 44% of respondents in 2013 cited lead generation as most important as opposed to 16% in 2012. Oddly, in 2012, 9% of respondents said increased revenues was the primary goal of content marketing, but in 2013, that wasn’t even on the list.

Survey 98

Survey Small Business Strategy Company 98

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

Although these changes helped increase traffic and rankings to many large corporations such as YouTube and eBay, it hurt a large majority of small businesses. This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published.

Google 176

Google Small Business Engineering Guidelines 176

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy.

SEO 109

SEO Strategy Content Engineering 109

Small Business Mavericks

FEBRUARY 8, 2013

A new article at SiteProNews claims that 2012 was a volatile year and there are 4 new lessons you can pick up from it to make 2013 even better. Provide quality content. Long tail keywords are better for new businesses entering a niche because the main keywords in any niche are already dominated by early risers and big budgets.

Guidelines 98

Guidelines SEO Small Business Policies 98

Mindjumpers

MARCH 20, 2013

Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform. It will help brands gain a quick and easy overview of the types of content that is resonating well with fans and consumers. 2012 in Recap: The Year of Visual Social Media.

Analytics 167

Analytics Brands Overview Small Business 167

Firebelly

DECEMBER 23, 2011

While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. You need to be a good listener, value the art of sharing content that excites people and helps them learn.

Domain Name 243

Domain Name Small Business Training Campaign 243

Buffer Social

AUGUST 16, 2023

For us, that’s a rewarding indication we’ve stayed true to our mission and strategy to support small businesses. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media.

Price 70

Price Buy Insurance Cost 70

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Eventful 128

Eventful Social Media Forums Conference 128

The Social Media Incubator

NOVEMBER 12, 2013

In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. That aside, however, the question on the table is this: What does Hummingbird mean to search and content marketers?

SEO 130

SEO Engineering Google Small Business 130

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Worldwide, mobile traffic doubled between 2012 and 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 100

Case Study Study Training Collaboration 100

Small Business Mavericks

FEBRUARY 20, 2013

While small businesses aren’t quite in the same category as Inc 500 companies, there are a few things the small- and medium-sized businesses can learn from their larger counterparts. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. What happened? As an outgrowth of No. As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Idaconcpts

JANUARY 21, 2013

Gives your readers the ability to decide whether they want to tune in or not to your content via email. Creates repeat visitors to your site (assuming your content keeps on rocking!), They have over 100K customers using their product, mostly small businesses. and let’s be true: every blogger wants repeat visitors.

Newsletter 136

Newsletter How To RSS Template 136

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. Knowledge is money.

Project 220

Project Flickr Upcoming Meeting 220

Kikolani

MARCH 29, 2013

How to Get Testimonials for Your Business or Blog Using Twitter for Social Proof – Want to get testimonials from customers for your business or readers for your blog? Blogging / Content. If the content is good enough, people will find a way to subscribe via email or otherwise. Business / Career.

Mashup 122

Mashup Resources FeedBlitz RSS 122

The Social Media Incubator

FEBRUARY 8, 2012

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). The Art of Data-Driven Social Marketing (Marty Weintraub).

SEO 106

SEO Conference Upcoming Analysis 106

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

Influencer 195

Influencer Products Marketing How To 195

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

The Social Media Incubator

FEBRUARY 8, 2012

It’s that time of the year again when businesses have made it through the previous year and are now looking ahead to their plans for the upcoming year. The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). The Art of Data-Driven Social Marketing (Marty Weintraub).

SEO 100

SEO Conference Upcoming Analysis 100

Kikolani

DECEMBER 27, 2011

50 Awesome Posts on Email Marketing – Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing.

Resources 166

Resources Domain Name WordPress Marketing 166

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Convince & Convert

MAY 1, 2014

” Click the play button to listen here: ">[link] Read on for the full highlights: [link] BringJerryHome.com Creator, Bob Pfeifer Bob Pfeifer @bringjerryhome In 2012 when Bob’s son Jerry didn’t return from a trip to Central Europe, Bob knew nothing about social media. The key, they say, is a strong writing background.

Software 147

Software Social Media Skills Team 147

Kikolani

DECEMBER 23, 2011

The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs – 101 resources that will help you learn more about entrepreneurship, startups, small business, and much more. 50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012?

Mashup 119

Mashup Resources Remix Handbook 119

Jeff Esposito

MARCH 18, 2012

So if you take a second to read between the lines on this, you’ll see that content has been anointed king. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

Conference 40

Conference ROI Small Business Metrics 40

Small Business Mavericks

JANUARY 18, 2016

You don’t have to search hard for people online these days who talk about the difficulty of reaching your core audience with blog content. In fact, I know this is for book authors (probably fiction), but you could just as well make this argument for any type of business. It’s 2012. I’m not going to do that.

Marketing 70

Marketing Conference Social Media Questions 70

Buffer Social

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. Readers know they’ll be learning more about freelance writing, making Kat’s content a great resource for a specific demographic.

Newsletter 80

Newsletter Film News Influencer 80

Kikolani

OCTOBER 29, 2012

It will gather related content from a range of sources for you to view from your customized page. One of the best content curation tools I’ve come across because of the sheer amount of sources you can choose from including Bing, Google, YoutTube, Flikcr, Twitter and much, much more. Addict-o-matic. Why you should use it? SocialMention.

Blogger 159

Blogger Social Media Tools Disqus 159

Kikolani

JANUARY 20, 2012

Business / Career. 6 Branding Approaches They Forgot to Teach You in Business School – Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets. You’ve taken the first step toward getting there – setting a goal. Social Media / Social Networking.

Mashup 120

Mashup Resources Tumblr Widget 120

Small Business Mavericks

OCTOBER 29, 2011

Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. Just write naturally – BUT, ensure that you sprinkle (and I do mean sprinkle ) your primary keyword throughout your content starting with your page title. And I’m sure it will be in 2012.

SEO 93

SEO Engineering Strategy Process 93

yMarketingMatters

JANUARY 23, 2013

When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business email, one size does not fit all. So the user has opened your email and read the content. So you should rename it as: my_email_newsletter_banner.jpg. 44% of U.S.

Tips 216

Tips Smart Phone Marketing Mobile 216

Laurel Papworth

FEBRUARY 13, 2012

February 2012 SOCIAL MEDIA EVALUATION Special Offer is $1800. Must be ordered and paid for by March 24 2012. . A small business that wants to maximise the limited resources available, whether money or time or staff. February 2012 SOCIAL MEDIA EVALUATION Special Offer is $1800. Overall: What could be done better?

Social Media 60

Social Media Content management systems Newsletter Communities 60

Kikolani

MAY 26, 2011

Blog marketing strategy – 7 steps to making your content successful with social media and search engines. How to write and sell a successful eBook – how to discover your audiences’ needs in order to produce the right content for them. Blogging / Writing. Search Engines / SEO.

Mashup 134

Mashup Resources Posterous Affiliate marketing 134

Webbiquity SMM

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Liz Bonilla. Ale Espinosa. aespinosa.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

yMarketingMatters

JANUARY 23, 2013

When you create your email content, you can use HTML tags to display images within the email body. Personalization and Relevant Content: In a business e-mail, one size does not fit all. So the user has opened your email and read the content. So you should rename it as: my_email_newsletter_banner.jpg. 44% of U.S.

Tips 178

Tips Smart Phone Marketing Mobile 178