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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog. 7 Outstanding Example Presentations Using Prezi – Want content beyond text?

Mashup 117
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Forrester: Email and search drive online sales, not social

Dave Fleet

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

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Nine Expert Marketing Strategy Guides

Webbiquity SMM

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. Any effective marketing message or content development program starts with the target audience in mind. Do you know?

Strategy 190
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Fetching Friday the 13th – 25 Marketing Links

Kikolani

Have you signed up to learn about the art of promoting a single piece of content for an increase in traffic, engagement, and social shares ? Be sure to register now so you can learn how to grow your network and start promoting your content effectively today! Blogging / Content. Search Engines / SEO. The Resources Mashup.

Marketing 126
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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content.