Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. Keep your users focused in 2012.

Brands 176

Brands Discount Sites SEO 176

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video.

Video 191

Video Content Tips Marketing 191

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Techipedia: Tamar Weinberg

AUGUST 21, 2012

I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].” You can follow Tim on Twitter or on Facebook. [ Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Mindjumpers

OCTOBER 22, 2014

Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. This makes Snapchat a creative marketing tool hard to ignore.?The Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile. on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. ” There are already a slew of tools that enable curation of content. .” This is not a new idea in PR.

Curation 106

Curation Trends Curata Social Media 106

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Convince & Convert

MAY 15, 2012

Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search? Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Akamai Marketing

DECEMBER 29, 2011

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library.

Statistics 132

Statistics Content Hubspot Marketing 132

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. Sharable Content With Global Appeal.

Content 194

Content Film Marketing How To 194

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. billion pieces of content are shared.

Social Media 280

Social Media Statistics Mobile B2B 280

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars. Staffing and Resources.

Social Media 121

Social Media eBook Mobile Data 121

Sherrilynne Starkie

FEBRUARY 17, 2013

Ottawa’s Twitter top 20 for 2012. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. | via @listly. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Who is Using Twitter? Who is Using Twitter? Twitter Confirms Facebook Integration.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

Report 219

Report Twitter Brands Hashtag 219

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Andy Smith @kabbenbock. Brian Solis @briansolis.

Twitter 187

Twitter Airlines Syndication Blogger 187

Mindjumpers

FEBRUARY 3, 2015

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. See more video instructions from Twitter here.

Groups 100

Groups Groups Features Video 100

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If If learning how to leverage Twitter is on your hit list for 2013, get yourself on the priority list for the latest news ).

Training 60

Training Project Twitter SEO 60

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Proactive Report

NOVEMBER 12, 2011

Content curation. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Once you have the data use that old PR skill called content analysis. She now knows exactly who they’re engaging with in each social site, and what kind of content works for that audience.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Content creation and curation. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site?

Analytics 92

Analytics Trends Social Media ROI 92

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? 2012 was the year that America’s favorite cookie turned 100. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Techvalidate ).

Content 60

Content Marketing Process Energy 60

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! and how does social media marketing compare to traditional marketing?

Training 76

Training Course Social Media Press Release 76

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? What is viral marketing, anyway?

Meme 105

Meme Marketing Hashtag Campaign 105