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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. Inject your own special personality into your brand, and each piece of content. Find your own voice.

Trends 279
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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

Content 317
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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. Many of these people have well over 100,000 followers on LinkedIn and it’s growing quickly. social business Blog blogging influencer outreach Linkedin'

LinkedIn 167
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How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

These days, everyone knows how useful hashtags are in finding relevant content. On the flipside, content producers who misuse hashtags struggle with having their content ignored. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. How to Use Hashtags on LinkedIn.

Hashtag 134
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What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256
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Social Media Stats [Infographic]

Mindjumpers

Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. billion pieces of content are shared. billion own a toothbrush.