Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 148

Brands Marketing Real Estate Collaboration 148

Proactive Report

NOVEMBER 12, 2011

Content curation. Once you have the data use that old PR skill called content analysis. Find the influencers in each node of the graph. It takes a live person with a bright and inquiring mind to read the content and figure out what’s important and what’s connected. Social media education and training.

Trends 103

Trends Social Media Social Graph Analysis 103

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. Lessons learned about online grassroots movements: These groups have real influence.

Committee 312

Committee Mashup Policies Wikipedia 312

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Janet Fouts

FEBRUARY 19, 2014

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms.

LinkedIn 167

LinkedIn Embedding Influencer Publishing 167

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. 2016-2020: Borderline content, demonetization and brand safety. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

SocMed Sean

DECEMBER 18, 2018

Hazel draws her creative inspiration from famous influencers, travels and books. Like other emotions, humor can be power when used properly in a content strategy. Social media marketing isn't necessarily about content that goes viral. Just recently she started to create her first social media course. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

ProBlogger

JANUARY 8, 2013

Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012. Now, without further ado, here are our top 20 articles from 2012! The Diamond in the Rough System for Gaining Influence. of tag clouds.

Case Study 46

Case Study WordPress Blogger Tag Cloud 46

Pixlee

AUGUST 10, 2020

Creating that content is often the biggest challenge marketers must overcome before launching their TikTok marketing plan. But similar to many other channels, successful TikTok marketers are learning to embrace the power of user-generated content. Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Dave Fleet

JANUARY 18, 2012

Create and amplify content for non-attendees. If your company is there showcasing their products or announcements, take advantage of that to create content for non-attendees: Go behind the scenes on your booth. CES can be a content goldmine if you approach it correctly. Remember that other people are creating content, too.

Social Media 276

Social Media Foursquare Conference Eventful 276

Convince & Convert

MAY 23, 2013

Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more.

Influencer 145

Influencer Instagram Social Media Strategy 145

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 156

Marketing Patterns Journal Influencer 156

Ignite Social Media

JULY 31, 2017

Moving into 2009/2010 we started seeing that visual content was becoming a priority with new channels, Pinterest and Instagram, coming on the scene. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Influencer marketing and paid is another way to gain exposure.

Social Media 84

Social Media Trends Community building Hosting 84

ProBlogger

DECEMBER 30, 2011

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” Kristi Hines. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Visually SM

AUGUST 19, 2020

As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. The channels that bring you the most visitors are probably the ones where exclusive content would greatly add to the conversation. Follow up with your competitors.

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

SEPTEMBER 5, 2012

”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. Is it the most effective way to reach their target female demographic and influence purchasing?

Campaign 180

Campaign Apparel Social Media Posterous 180

Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. The white paper ends with a step-by -step guide on increasing engagement by analysing social content. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper].

Metrics 268

Metrics Analytics Nielsen Social Media 268

Convince & Convert

SEPTEMBER 18, 2015

In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. The Halo Effect.

Strategy 60

Strategy Content Apple Compete 60

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. User-generated content is a core part today’s online shopping experience. SAN FRANCISCO , Dec. About Pixlee.

UGC 40

UGC Content Class Authentication 40

Mindjumpers

NOVEMBER 20, 2012

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. We hypothesized that the weight of a negative feedback Edge was increased significantly with the most recent Edgerank change in September 2012. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. Food & Spending. Health & Wellness.

Trends 67

Trends Retail Marketing Survey 67

Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. This is a clear indication of the growth in popularity of visual content. Identify key influencers that can spread your messages. Develop a content strategy with an editorial calendar. Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

The Realtime Report

AUGUST 27, 2019

Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends. To achieve this, rebootonline.com inserted a range of digital marketing job roles, such as Data Analyst, Content Manager and Head of Ecommerce, into the keyword analytics section of online visibility and marketing tool SEM Rush. UX Designer.

Marketing 79

Marketing CPC Trends SEO 79

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. What is dark social? Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Likeable

APRIL 5, 2021

We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. We quickly refocused on social media as word of mouth. (It It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

Buffer Social

JULY 5, 2022

While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food. Unlike most other Influencers, Emily’s Instagram Reels and TikToks are quiet.

Newsletter 80

Newsletter Film News Influencer 80

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. In fact, in those who engage in this activity will end up with poor results (if they measure them at all) and scratch their head wondering why their content didn’t “go viral” So what is the secret to success in social media?

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Idaconcpts

SEPTEMBER 23, 2013

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. While there are critics of the Microsoft design language, it is not possible to deny the influence that it has on mobile web design. of Baby Boomers, 62.2% of Gen Xers, and 63.2%

Mobile 135

Mobile Microsoft Statistics Apple 135

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? It tells the search engine to dig out content with the exact phrase as it’s entered, in the same order. You can also search for the hashtag on the search bar for relevant content. Crafting a creative content strategy Twitter is a hub for trending conversations.

Twitter 52

Twitter Hashtag Trends Sentiment 52

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. If you offer a service, your content must be clear and attractive for mobile readers. 13% are 18 to 24.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

YouTube 111

YouTube Strategy B2B Marketing 111