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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. What is dark social? A lot of that talk centers around advice.

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4 Social Media Marketing Events You Won’t Want to Miss

Convince & Convert

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

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Finding Readers Week: Corinne Talks Commenting, Engagement, and Are Forums Right For Your Blog?

ProBlogger

Corinne introduced forums at the beginning of the year and has seen that engagement increase sharply. I only started blogging late December 2012. Good content is vital, but what’s the point if nobody knows you exist? Point of difference: Adding forums for your readers. To be honest, I had no strategy or goals.

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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Your content is really only as good as its context. Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Use the dashboard to curate content in real-time.

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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part?

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Search Engine Submission Now Officially a Scam

Bill Hartzer

In a recent Google Webmaster Forum thread , a Google representative officially stated: these services are not needed and can even be counter-productive. Furthermore, I have actually proven that within minutes of registering a new domain name, Google will visit your web site, in an attempt to crawl its pages and index the content.

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Marketing Is Dead (Again)

Twist Image

I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. customer reference forum.