article thumbnail

The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).

Content 317
article thumbnail

Content Marketing on Chinese Micro Blogs

Mindjumpers

According to a report released in June 2012 by CNNIC (China Internet Network Information Center), the Chinese netizen population has reached 538 million of whom 95% are social media users as well. Content marketing on micro blogs. As to original creation, Chinese brands prefer creating buzzwords as their primary content marketing tool.

Content 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012.

article thumbnail

StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. One thing to point out is that not every site experienced a decline in 2012.

article thumbnail

Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format.

Strategy 195
article thumbnail

Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

I selected sites from several different major publishers that are a natural fit for Pinterest, specifically those that cover food, home, women’s fashion and entertainment. Late January and February was red carpet season which could explain the lower March figures for the sites covering fashion and entertainment. In Q1 2012 it was 5%.

Sites 157
article thumbnail

Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

So what’s a lifestyle site covering things like food, fashion or home to do? Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again. Search Data (@YahooSearchData) June 25, 2012. Search Data (@YahooSearchData) June 22, 2012.

Yahoo 116