Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Direct Marketing Observations

DECEMBER 14, 2011

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. 1) Driving traffic - The challenge in 2011 is the same in 2012. Content creation. Keep your users focused in 2012.

Brands 176

Brands Discount Sites SEO 176

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July.

Project 178

Project Review Process Team 178

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

MAY 22, 2013

On its Facebook page, Facebook has recently released a photo album with 12 photos containing some of the platform’s major growth numbers in the past year. So, content is still king. The new news feed gives Facebook room for more engagement potential. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. ” There are already a slew of tools that enable curation of content. .” This is not a new idea in PR.

Curation 106

Curation Trends Curata Social Media 106

Mindjumpers

OCTOBER 22, 2014

Nevertheless, Snapchat, with a core audience of 13-25 year old kids, makes it easy to reach the youth who may or may not use Snapchat as an escape from the maturity that has invaded Facebook. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Snapchat as a marketing tool? . on a one-to-one basis.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

APRIL 19, 2012

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Add Milestones.

Engagement 277

Engagement Facebook How To Eventful 277

Akamai Marketing

DECEMBER 29, 2011

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Sherrilynne Starkie

MARCH 12, 2012

Three-quarters of social networking site users say their friends post at least some content related to politics on the sites from time to time. The survey suggests that when people are on Facebook or Twitter many are not particularly passionate about politics. VISIT MY FACEBOOK PAGE. Related posts: The rise of social commerce.

Facebook 337

Facebook Survey Social Networking Sample 337

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

Social Media 121

Social Media eBook Mobile Data 121

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. 52% share music videos.

Mobile 178

Mobile Video Content Survey 178

Justin Levy

JULY 1, 2012

We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July.

Project 100

Project Review Process Team 100

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

Guidelines 273

Guidelines Facebook Policies Price 273

SocMed Sean

MAY 26, 2022

You can use it to spend your free time checking out photos and videos of just about anything or to post your own content. Since Instagram was launched in 2012, new features have continuously been added. What Does the Facebook Messenger Icon Mean in Instagram? However, you can unlink Facebook Messenger from Instagram if you wish.

Instagram 243

Instagram Notification Video Comments 243

Convince & Convert

JUNE 9, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Launches First Mobile Ad Product. Facebook Launches First Mobile Ad Product. – Jay. Jess Ostroff.

Foursquare 113

Foursquare Mobile Consultant LinkedIn 113

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. One thing to point out is that not every site experienced a decline in 2012.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Firebelly

JULY 6, 2012

During the 2012 AllFacebook Marketing Conference opening keynote, tech evangelist Robert Scoble led panelists in a discussion on The Verbification of the World. While ‘Facebook’ itself has become a verb (e.g. “Go ’ We’ll have more from the 2012 AllFacebook Marketing Conference in future posts. Stay tuned!

Facebook 170

Facebook Conference Examples News 170

Convince & Convert

JUNE 2, 2012

Scroll to see the social media and content marketing articles you need to know. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. Facebook Introduces New Pages Functionality. Facebook Introduces New Pages Functionality. Jess Ostroff.

Policies 113

Policies Consultant Buy Social Media 113

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. I’d say, yes, everyone has what it takes, no, not all content will entertain people, and yes, entertainment with a bit of indirect promotion is a solid way of generating business from video blogging.

Mashup 113

Mashup Resources SEO RSS 113

Sherrilynne Starkie

FEBRUARY 17, 2013

Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. PLEASE LIKE MY FACEBOOK PAGE. 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. | via @listly. October’s most popular posts. Related articles. via @listly.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Mindjumpers

JANUARY 18, 2012

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages.

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. Afterall, you can Blog on your Facebook page, you can micro-Blog with Twitter or video Blog on YouTube. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Starting a Blog is easy.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Twist Image

DECEMBER 13, 2012

A true advertising renaissance man, this is a short book but filled with tons of great design that is diminished by the depth of content and life lessons. It's a book about doing a lot more than tweeting and Facebooking. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012.

Social Media 111

Social Media Skills Influencer Advertising 111

Oktopost

MARCH 21, 2019

These days, everyone knows how useful hashtags are in finding relevant content. On the flipside, content producers who misuse hashtags struggle with having their content ignored. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. How to Use Hashtags on Facebook.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Dave Fleet

FEBRUARY 7, 2011

As part of my new approach to creating content , I’m going to begin curating the best for you. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization.

Trends 258

Trends Facebook Sports Blogosphere 258

Convince & Convert

NOVEMBER 21, 2014

” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. If you have great content, Peg says, “you can’t just share it once.

Content 153

Content Publishing Social Media Google 153

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Content creation and curation. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site?

Analytics 92

Analytics Trends Social Media ROI 92

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

Platform 176

Platform Video Instagram YouTube 176

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Choose Relevant Content . Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. ” Set Goals. Increase Twitter followers by 15%.

Social Media 186

Social Media Strategy Case Study Airlines 186

Twist Image

AUGUST 11, 2012

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and making yourself look busy, it's all about the content. The trouble with branded content.

Content 110

Content Marketing Skills Authentication 110