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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. I don’t know why.

Content 186
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

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Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam.

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Thinking Aloud in 2012

Net-Savvy Executive

It's the same for 2012: only one of the top 10 posts in 2012 was something I wrote in 2012. When working around monitoring and analysis, think of social media as three types of data sources: about content , activity , and people. If you haven't considered all three, you have more work to do.

Privacy 65
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Search Engine Technology Patent Portfolio Up for Auction

Bill Hartzer

ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.”

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. I’d say, yes, everyone has what it takes, no, not all content will entertain people, and yes, entertainment with a bit of indirect promotion is a solid way of generating business from video blogging.

Mashup 113
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Pinterest interest? 5 Reasons It Should Stay In Your 2022 Marketing Strategy

SocMed Sean

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format.

Strategy 195