Waxing UnLyrical

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What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256
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Become the Pied Piper of Community Building

Waxing UnLyrical

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

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Austin Beckons

Waxing UnLyrical

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. You’ve attended SxSW in the past, and think either of them would make for good content for the attendees. I remember the first year I paid attention to SxSW.

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10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

2012 was an incredible year for me. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. Knowledge is money.

Project 220
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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

With this explosion of content and demand for measurement, Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand and sales-driven KPIs. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

Nielsen 140
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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C3 (Content) Weidert Group Case Study: Fisher Tank Company. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. ” The Link Humans case study.