The Realtime Report

JUNE 27, 2014

To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. million tweets. the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal.

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” A collection of data from NYU (also cited in the study) shows a 459% surge in customer communication on Facebook for America’s biggest retailers, measured over Thanksgiving week in 2011 and 2012.

Social Media 188

Social Media Brands Twitter Retail 188

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. billion views on YouTube. BuzzFeed’s founder, Jonah Peretti, told the crowd that “Video is the biggest shift in our business.” ” ( AdAge ).

Video 167

Video Statistics Mobile Social Networking 167

The Realtime Report

SEPTEMBER 5, 2012

”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg 4yUkong5zZg via @ youtube. Set a goal. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Are these fans engaging with the new content? million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

The Realtime Report

AUGUST 29, 2012

Here’s a quick summary of Simply Measured’s more in-depth Ben and Jerry’s Facebook Content Analysis (there’s also a deep-dive Twitter Account Report ), showing the level of Facebook engagement with the three simple content types that the marketing team creates on a regular basis. One example?

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

AUGUST 27, 2019

Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends. To achieve this, rebootonline.com inserted a range of digital marketing job roles, such as Data Analyst, Content Manager and Head of Ecommerce, into the keyword analytics section of online visibility and marketing tool SEM Rush. PPC Manager.

Marketing 79

Marketing CPC Trends SEO 79

The Realtime Report

NOVEMBER 9, 2012

Tumblr is now “pushing more than 20 billion page views a month” said CEO David Karp at GigaOM’s Roadmap 2012 conference. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Tumblr Serves 20 Billion Page Views Per Month.

Tumblr 175

Tumblr Social Networking Posterous Reddit 175

The Realtime Report

APRIL 7, 2014

Google+ adds page view count – Google+ users can now see how many times their content has been viewed by others, including photos, posts and profile pages since October 2012 (Information Week). Twitter’s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch).

News 176

News Types Nielsen Social Media 176

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. On Facebook, posts from Obama’s campaign received more than 1.1

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

OCTOBER 10, 2012

During February 2012 alone, internet users in China watched 1.67 Jessica Kendall, head of digital strategy at Shanghai-based ZenithOptimedia, told eMarketer that “consumers [in China] go online because there’s nowhere else for them to get that type of content.” billion hours of online video.

Video 117

Video Comparison Travel Consultant 117

The Realtime Report

JANUARY 8, 2013

Smart move, since 92% of mobile video viewers share video content via mobile. Related Stories Interactive Social Media: Add Your Favorite Tune of 2012 Taco Bell Promotes New Appetizers With Digital & Social Media, Custom Apps Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Crowdsourcing 160

Crowdsourcing Facebook Mobile Collaboration 160

The Realtime Report

MARCH 8, 2021

of all jobs in 2012 to 0.8% billion invested, followed by medical research, facial recognition, video content analysis, and fraud detection. In the US, the share of AI-related jobs grew from 0.3% of all jobs. Investment in AI startups increased from $1.3 billion in 2010 to $40.4 billion in 2019. AI Will Destroy Some Jobs.

System 254

System Software Patterns Skills 254

The Realtime Report

AUGUST 10, 2012

Lexus says the app will also offer exclusive content after the contest ends. UnleashTheLFA.com twitter.com/Lexusofpeoria/… — Lexusofpeoria (@Lexusofpeoria) August 8, 2012. Local dealers are embracing the contest and getting the word out via Twitter. Want to Unleash the LFA on a world famous racetrack?

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

Influencer 195

Influencer Products Marketing How To 195

The Realtime Report

AUGUST 2, 2012

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. KFC Colonel (@kfc_colonel) July 30, 2012. I uploaded a @ youtube video youtu.be/ALwRdIyvGkc?a ALwRdIyvGkc?a

UGC 154

UGC YouTube Video Sites 154

The Realtime Report

SEPTEMBER 25, 2012

”Users who engage with a brand and pin a brand’s content have a high intention to purchase those items that they pin,” Gangeri told ClickZ. PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012. Another reason to focus on Pinterest for this campaign? Our #VolvoJoyride contest is winding down on 9/26.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. billion online content videos. The duration of the average online content video was 6.7 online population of 184 million watched a total of 36.9 Over half of the U.S. Video ads accounted for 1.6%

comScore 175

comScore Video YouTube Research 175

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184