Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. 2012 was the year that America’s favorite cookie turned 100. It had timely and shareable content combined with an element of surprise. Here’s why…. They exercized strong brand values.

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Campaign Social Media Tumblr Eventful 100

Mindjumpers

JULY 2, 2013

Pheed was launched October 2012 and was founded by a group of friends from the technology and entertainment community in Silicon Valley, California. In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. Monetize your social content.

Social Media 266

Social Media Upcoming Platform Feed 266

Mindjumpers

MAY 22, 2013

However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it. So, content is still king. 2012 in Recap: The Year of Visual Social Media.

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Facebook Activities News Feed 226

Mindjumpers

MARCH 20, 2013

Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform. It will help brands gain a quick and easy overview of the types of content that is resonating well with fans and consumers. 2012 in Recap: The Year of Visual Social Media.

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Analytics Brands Overview Small Business 167

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

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Guidelines Facebook Policies Price 273

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. unique visitors in March 2012, whereas the brand’s Facebook page attracted 14 times as many with 320,000 visitors within the same period. Facebook pages are the go-to destination.

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Report comScore Marketing Groups 277

Mindjumpers

JANUARY 10, 2013

Reach out to users and curate user-generated content. But to be able to use this user-generetaed content is even better. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations.

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Brands Aggregator Curation Hashtag 264

Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Link: A URL is provided to Facebook which creates a post based on the content at that URL.

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Study URL Feed Feedly 259

Mindjumpers

NOVEMBER 20, 2012

When we look into the different types of content, however, status updates have actually increased with about 20 % in reach after the Edgerank algorithm change. We hypothesized that the weight of a negative feedback Edge was increased significantly with the most recent Edgerank change in September 2012. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JULY 2, 2012

Visual content allows you to quickly convey the core of your message and with the mobile shift of today’s society, instant photo sharing has become increasingly popular. So if your brand has a unique visual content to share, you should certainly consider joining the platform. Plan your content.

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Instagram How To Hashtag Communities 279

Mindjumpers

APRIL 11, 2012

Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”

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Metrics Analytics Nielsen Social Media 268

Mindjumpers

SEPTEMBER 26, 2012

Justin Timberlake(@jtimberlake) September 24, 2012. The new design is beautiful and puts large focus on visual content. Lastly, they can even message top fans: Music news site with equal focus on the visual experience and content. MySpace reborn? MySpace is of course a social network for the creative community to interact in.

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MySpace Tumblr Social Networking News 269

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. Leaving some room in a tweet also allows followers to insert their own text before your content. This is a good way for marketers to spread their content further very easily.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

FEBRUARY 3, 2015

A lot has changed since we wrote about video content in 2012, and today the format is integrated with the largest social platforms. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. 5 tips for video content.

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Groups Groups Features Video 100

Mindjumpers

JUNE 27, 2012

Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Augmented reality and image recognition. But what does Blippar mean?

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Engagement Mobile Buy Team 257

Mindjumpers

MARCH 8, 2012

On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale.

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Twitter Foursquare Case Study Hashtag 172

Mindjumpers

SEPTEMBER 14, 2012

According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page. Leverage content in real time. Gaining this kind of input from our local community manager, helped us to produce social content and create awareness around it in the Finnish community.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. . > Facebook Updates: Target Your Content to Interests and Demographics! How Social Media Reflects Human Behaviour.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Personalized Content is the Key. As much as our counterparts in other countries do, we consume content, but are averse to sharing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Many admins are using content management tools for their mere need of scheduling.

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Features Policies Mobile Module 220

Mindjumpers

JULY 6, 2012

Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. There are five different roles to choose from as seen below: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. Many admins are using content management tools for their mere need of scheduling.

Features 205

Features Policies Mobile Module 205

Mindjumpers

MARCH 5, 2014

The content is highly domestic ranging from geeky crossovers and semi 2 channel users (2 channel is a popular online bulletin-board service) to the average Joes. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. Japan’s answer to Youtube is Nico-Nico.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

JULY 10, 2012

However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. The community manager has to manage the local language and it’s a core ability to know how to communicate social content on a local level. Culture – Culture is one of the largest components of how we communicate.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

OCTOBER 17, 2012

For the consumer it’s all about the content. Important Findings about Social Media around the World in 2012. Nevertheless, in order to communicate with the consumers you kind of need… consumers! That’s why we’ve built a non-branded universe. It’s about delivering great engaging experiences – all the time.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JANUARY 7, 2013

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage. The most common way for tweeting remains the Twitter web interface.

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Twitter Brands Nielsen HootSuite 262

Mindjumpers

FEBRUARY 26, 2014

The content is highly domestic ranging form geeky crossovers to semi 2 channel users (popular online bulletin-board service) to the average Joe. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. Nico Nico video is Japan’s answer to Youtube.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

DECEMBER 18, 2012

According to a report released in June 2012 by CNNIC (China Internet Network Information Center), the Chinese netizen population has reached 538 million of whom 95% are social media users as well. Content marketing on micro blogs. As to original creation, Chinese brands prefer creating buzzwords as their primary content marketing tool.

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Content Marketing Press Release Mobile 208

Mindjumpers

JUNE 22, 2012

An interesting case because of its concept of content sharing and user involvement. A like is not just between the brand and a fan – the like will be visible for the fans’ friends, which then creates an organic spread of content. Skittles, with a Facebook page of more than 2.5

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

AUGUST 2, 2012

Tweet For less than a month ago, we wrote a blog post summing up all of the major changes made by Facebook during 2012. This creates unique content possibilities to all brands, as you will be able to focus your content directly to a certain segment of your target group. In short, it’s all about targeting. – Education.

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Content Facebook Groups Groups 256

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . Creation and curation form the core of content development.

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Strategy Brands Curation Content 226

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. Unlike Facebook, Pinterest is first and foremost about content and social interactions secondly. GE is a great example of how to leverage and feature user content with a board only devoted to fan photos taken during their #GEinspiredME campaign.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. Users in different part of Europe have different social media content sharing and content creation habits. 2012 Social Marketing & New Media Predictions [White Paper]. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

MARCH 26, 2012

How content is crafted and presented is a huge determinant of its social success. Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks. 6 Ways Brands Can Tell a Story Through Content Sharing. 6 Ways Brands Can Tell a Story Through Content Sharing.

Social Media 274

Social Media Case Study Communities Brands 274

Mindjumpers

JANUARY 28, 2013

As Community Manager, your role is to communicate on behalf of a brand, to organize and publish content and to drive and maintain a relationship with the community you manage. Many Community Managers are responsible for creating content, or briefing Content Creators on content to produce according to the strategic guidelines.

Communities 252

Communities Trends Guidelines Hashtag 252

Mindjumpers

APRIL 25, 2012

Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Understanding Viral Content Marketing [Infographic]. Mobilizing target networks online.

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Mobile Social Media Marketing Applications 259

Mindjumpers

OCTOBER 18, 2012

The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

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Activities Facebook Communities URL 264

Mindjumpers

DECEMBER 13, 2012

In 2012, Spotify partnered up with global brands such as Coca Cola and Reebok giving users larger branded experiences through music. As Henriette blogged , music is a conversational touch point that most consumers can relate to and have passionate opinions about.

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Brands Notification Influencer Library 237