Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

MARCH 14, 2013

Tweet Listen up: Going viral is a benefit to creating great content, not the goal. But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Create content that tells a story, not a tagline and you’re one step closer to viral. . Bloomberg Businessweek 6/14/2012.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Create a variety of content types, including video, photos, slides. But the real message here is to make the content useful, helpful.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

They win awards like “Best Places to Work (Forbes, 2011, 2012) and “Most Democratic Workplace (WorldBlu, 2011). The review is a great piece of content; it’s a master piece of snark that most Yelpers can only aspire to. Thinking about how your employee policy matches your customer policy. Guess who else gets awards?

Social Media 170

Social Media Policies Review Hotels 170