Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
India now has nearly 74 million Internet users , according to a recent ComScore report. 94 crore (~ $15.1M) in FY 2012 to Rs.300 With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Several media houses have started looking at digital as their next step, sooner than expected.
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