Social Media Marketing

MARCH 29, 2013

The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Sprout Social

MAY 10, 2019

This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Marketing

FEBRUARY 25, 2012

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. He Said / She Said "But wait," I hear you saying, "isn't Pinterest for women?" Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. According to comScore, over 20% of all videos viewed online in July were ads, totaling 9.6 online population of 184 million watched a total of 36.9 billion online content videos. How did video ads fare?

comScore 175

comScore Video YouTube Research 175

Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Customer Experience eCommerce Mobile.

Mobile 197

Mobile Cost Retail comScore 197

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. Pinterest grew 4,377% in 2012 and continues to expand with 25 million users.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). So what about the unique characteristics of the subsections of his supporters?

Groups 125

Groups Groups Data Analysis 125