Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs.

Mobile 225

Mobile comScore Insurance Sites 225

Social Media Marketing

FEBRUARY 25, 2012

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. He Said / She Said "But wait," I hear you saying, "isn't Pinterest for women?" Shame on you. What do you think? Are you there yet?

Apparel 167

Apparel comScore Delicious Posterous 167

Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197