Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. 94 crore (~ $15.1M) in FY 2012 to Rs.300

comScore 199

comScore Smart Phone SMS iPad 199

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012. Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers.

Sports 133

Sports Social Media comScore Tweetdeck 133

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Video 167

Video Engagement Brands comScore 167

Social Media Marketing

FEBRUARY 25, 2012

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. He Said / She Said "But wait," I hear you saying, "isn't Pinterest for women?" Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

ProBlogger

DECEMBER 22, 2012

This guest post is by Rob Henry of K2L Marketing. However, the latest comScore figures show that Google sites were responsible for 11.3 billion individual search queries in the US alone in August 2012 , meaning that 0.6% So just what does this mean for online marketing and SEO? What they said. ” Moving on from EMDs.

URL 43

URL Google comScore Affiliate marketing 43

Buzz Marketing for Technology

DECEMBER 12, 2012

The thick of the 2012 holiday season is here. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Source: comScore. Pinterest grew 4,377% in 2012 and continues to expand with 25 million users.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88

Audiense

MARCH 13, 2017

What can marketers learn from this? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. 60% of their online activity is on mobile, which is slightly lower than the rest of the US ( ComScore ). What can marketers learn from this?

Groups 125

Groups Groups Data Analysis 125