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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012.

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Unmetric joins the Falcon & Cision Family

Unmetric

This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. We like to say that no brand competes in a vacuum. By joining the Falcon.io

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SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content.

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4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Sales and Marketing are measured by their business impact, and PR will be, too.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Nike+ has revolutionized how runners track progress, compete and interact. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. With quality and consistent content, independent bloggers could establish a strong voice in the sports new media landscape.

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