Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Dan Beltramo is the CEO of AirPR, a data science company for communications and PR. Enter the era of Growth PR. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Janet Fouts

JUNE 30, 2014

This kind of “sentiment” analysis has never been terribly accurate. Seth Grimes wrote a post about measuring sentiment here that explains this in detail. Of course we can expect Facebook’s team to have more advanced measurement and a whole lot more data than the average company, but it’s still an issue.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. According to a Facebook study of 8,000 users, 69% of respondents said that directly messaging with a company helps them feel more confident about the brand. This trend toward growth and diversity means that no one social platform or channel can be ignored.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

JANUARY 3, 2019

They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one. They launched in 2012 as a response to the lack of swimwear options that the founders could identify with. Another brand that’s excellent at engaging men on Instagram is Chubbies.

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

AUGUST 31, 2015

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Media 60

Social Media Sentiment Price Diagrams 60

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Companies can also track customer grievances via Twitter to resolve them. You can search Tweets in specific geographies, dates, or a specific sentiment (like in the screenshot above). Are you tired of sifting through endless tweets to find that one specific gem?

Twitter 52

Twitter Hashtag Trends Sentiment 52

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Sentiment 186

Twist Image

JULY 1, 2014

Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Facebook went public on Friday, May 18th, 2012 and - on that moment in time - Facebook''s customer became Madison Avenue (not Wall Street). Those types of media companies have to serve two masters. media company.

Adwords 94

Adwords Facebook Advertising Embedding 94

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. For brand partnerships, consider companies that have similar values to yours, or products that are complementary. This sentiment isn’t limited to a particular locale, language or culture. chipotle Get it early on @roblox.

Video 112

Video HootSuite How To UGC 112

Twist Image

AUGUST 14, 2012

Carroll is still a musician but also a sought-after public speaker on customer service and the author of the newly published business book, United Breaks Guitars - The Power of One Voice In The Age of Social Media ( Hay House , 2012). It was also named one of the top business books of 2012 by 800 CEO Read.

Airlines 92

Airlines Wikipedia Publishing Price 92

Twist Image

NOVEMBER 13, 2012

Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. If you work at Zappos , never do a reply-all to an email.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? The most exciting brands on Facebook are doing much more than advertising. They are marketing in the channel and leveraging the social graph to connect outside.

Facebook 107

Facebook Automotive Press Release Banking 107

Laurel Papworth

APRIL 22, 2012

While Bank Transfer Day, and the dump-your-bank sentiment that serves as its backdrop, has earned a lot of media coverage and promotional dollars among credit unions, are people really switching? Jan 27, 2012). company now hosts the transfer activity, the heart of the switch kit, for more than 500 credit unions and banks. “We

Banking 85

Banking Statistics Communities Exercises 85

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. A Facebook personal profile and a LinkedIn or Twitter account is assumed.

Class 85

Class Training Social Media Case Study 85

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. And it definitely came through with the results of the campaign, the response and the overall sentiment. There was more reach and notoriety.

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. Source Best for: Enterprise-level brands looking for a solution to measure engagement and brand sentiment. Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media.

Social Media 70

Social Media Tools HootSuite Price 70

SocMed Sean

DECEMBER 9, 2011

That’s their job, making money for the company by serving customers. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Hootsuite

NOVEMBER 5, 2020

Here’s a quick introduction: FedRAMP has been around since 2012. Any private sector company can scroll through the list of FedRAMP authorized solutions. And by meeting those stringent security requirements, we’re keeping things secure for every other company using Slack, too. It was born from the U.S. Trello Enterprise Cloud.

Applications 128

Applications Process Software Metadata 128

Convince & Convert

JANUARY 25, 2012

As Jay lays out 4 Nearly Guaranteed 2012 Social Media Predictions , what do you notice? I would personally add to Jay’s list and confidently state that 2012 is the year “Big Data” starts to make sense as consumerization ensues. The comment sums up the sentiment many have with regards to their IT department.

Marketing 115

Marketing Crowdsourcing Smart Phone Mobile 115

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. 2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible.

Social Media 116

Social Media Committee Team Questions 116

Socialmedia.biz

MARCH 23, 2016

What’s more, as early as 2012, social media promotion produced a “100% higher lead-to-close rate than [traditional] outbound marketing.” You can set up the platform so you receive daily alerts (via email) about your brand, company, marketing campaigns, keywords, or industry news. In fact, a full 83% of all marketers say so.

Social Media 63

Social Media HootSuite Hashtag Sentiment 63

Twist Image

FEBRUARY 14, 2017

Never has a sentiment been so true like it is for brands these day. If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). Some would say that this made companies and brands much more human. it's a great thing.

Brands 53

Brands Fashion Retail Authentication 53

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Top 10 Attributes of a Successful Blogger : If you like writing, have good grammar skills, are creative, and have an entrepreneurial spirit, you might make a great blogger for yourself or your company! Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Bill Hartzer

DECEMBER 17, 2012

Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2012.

Insurance 161

Insurance Apparel Policies Report 161

Firebelly

NOVEMBER 5, 2012

8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins. Social media monitoring service HootSuite has set up a command center for the 2012 presidential elections that tracks the activities of both candidates, the company announced today.

Social Media 215

Social Media HootSuite Sentiment Campaign 215