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What Determines Social Media Success in a Company?

Direct Marketing Observations

In 2012, I was working at Accenture. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. Prior to that I was at Ernst and Young. At each place, my sole focus was on Social Media. At EY it was on behalf of our clients.

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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. That is, except in Canada.

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4 Top Facebook Mistakes by Companies in 2012

Atom Thought

Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. Companies need to realize that their real job begins after getting the likes on Facebook. We have seen this become as bad as publishing scanned images of the press releases. If they.

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Three Words for 2012

Justin Levy

Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. My three words for 2012 are: Consistency, Balance, & Ship. I want to keep that up in 2012 and make even more improvements.

Upcoming 214
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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Take for instance LEGO’s Timeline , which goes back to when the company was founded. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused.