Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post.

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Content Study Flickr Advertising 256

Waxing UnLyrical

JANUARY 23, 2012

Over the holiday season, Rapha challenged its community to complete the Festive 500 – burning off those Christmas calories by getting outside and cycling 500km across one week. You can see some of the great efforts and content shared by the community here. Foster connections within communities. Quality, not quantity.

Communities 170

Communities Brands Video Hosting 170

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Training Collaboration 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Closing The Gender Gap Is Everyone’s Business. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. The first is a response to Yahoo! That’s pretty successful, right?

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

MARCH 6, 2013

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Right now, nearly one in eight people on earth go to bed hungry. Based in the Washington, D.C.,

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Marketing 101: Surviving Social Slam. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Conference Eventful Hotels Meeting 203

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Element #5: Community. Community: Example.

Strategy 100

Strategy Case Study Collaboration Communities 100