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Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

Campaign 235
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Unmetric joins the Falcon & Cision Family

Unmetric

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers.

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Top 7 Instagram Marketing Trends for 2020

Later

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87
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Reflections on the changing digital agency environment

Dave Fleet

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105
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5 fitness brands winning social media

Sprout Social

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. The company frequently features stories from the community. Highlight community members who have inspirational stories to share with your customers. These highlights serve a few different functions.

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Social media and the rise of fantasy sports

Sprout Social

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. You compete based on the statistical performance of the players you’ve selected. Social media makes fantasy sports a global, connected community. Any business that markets primarily to men. Talk strategy.

Sports 82
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How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year

ProBlogger

A screenshot from semrush, showing the growth of traffic since 2012. Someone may wonder, how can a new fitness blog compete with these and gain its share of traffic and money? The blog is caloriesecrets.net , it was established in April 2012 and by the end of April 2013, monthly traffic from Google was 102,944.

Adsense 54