Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Canada and the U.K.

Statistics 144

Statistics Survey Advertising Industry 144

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. Tyson Goodridge quit his sole proprietorship and joined Acsys as its social media director. Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S.

Policies 156

Policies Skills Class Survey 156

Convince & Convert

JUNE 12, 2012

The campaign is smart. They reach 90 million Americans with one campaign. When we surveyed Facebook advertisers earlier this year, we found that most advertisers are not following advertising best practices. Take a closer look at your Facebook ad campaigns and see if these tips can help your results moving forward.

Facebook 159

Facebook Real Estate Advertising Case Study 159

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

Syndication 103

Syndication Marketing Advertising SEO 103

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

Kikolani

MARCH 17, 2016

In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. The accolades include TUAW’s 2011 Video App of the Year and Gizmodo’s Essential Apps of 2011 and 2012. A free tool that will tie in with your social media campaigns, Vine allows you to create six-second looping videos.

Video 100

Video Content Marketing Applications 100

Keyhole.co

JANUARY 30, 2024

No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users? Location Targeting an audience by location is one of the quickest ways to reach your desired crowd on social media. We got you.

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. Gen Z and social media statistics. 83% of Gen Z shops on social media.

Statistics 102

Statistics Marketing HootSuite Study 102

Mindjumpers

AUGUST 7, 2012

The study is based on the findings of a survey on Americans’ use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults. The State of Social Media in Norway.

Study 264

Study Twitter Mobile Survey 264

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. It’s their 12th annual trust and credibility survey.

Social Media 116

Social Media Committee Team Questions 116

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets.

Content 208

Content Marketing Press Release Mobile 208

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 28, 2017

A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Now, a business can engage its audience through social media networks, gaining a new level of exposure. Even top international brands use social media to its fullest. has more than doubled since 2012.

Instagram 60

Instagram Brands Marketing Hashtag 60

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks. Showcasing your activity, accomplishments and campaigns. This is a guest contribution from Sabina Stoiciu.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Yet when it comes to social media this seems to be overlooked.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

MARCH 27, 2013

How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

DECEMBER 19, 2017

Content marketing itself first started emerging a hot trend five years, at the end of 2012. Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged.

B2B 293

B2B Trends Analysis Marketing 293

Hootsuite

FEBRUARY 10, 2020

The right social media apps will save you time, help you create better content, and connect with the right audience. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. The 4 most essential social media apps. They are: Facebook.

Social Media 145

Social Media HootSuite Marketing Apple 145

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. Social Fresh ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Similar Posts: The State of Social Media Marketing – Summary of Annual Survey Report (Part 2).

Strategy 247

Strategy Survey B2B ROI 247

Convince & Convert

JUNE 14, 2012

This is Episode 20 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). This episode features Katie Morse of Billboard.

Hashtag 115

Hashtag B2B Social Media Metrics 115

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. zero social media budget?

Social Media 175

Social Media UGC Tips CPM 175