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Facebook Now Has 235 Million Monthly Gamers: Time to Start Gamifying Your Social Marketing Campaign?

Mindjumpers

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Jana uses airtime rewards as currency and conducts consumer research, product promotions and consumer loyalty campaigns.

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Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Yet, once a marketing strategy is under consideration, an additional layer of analysis is deserved, one that analyzes the way an ad or campaign fits into a holistic view of the customer experience.”.

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Executive Series: Social Data Is An Important Key

Mindjumpers

My prediction is that 2012 will be the big real-time data year! Conversations from which you can draw insights on the reputation of your company, increase your consumer loyalty with real-time proactive customer service. Next Stop – Real Time! The Buy In!

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Taco Bell (@tacobell) July 9, 2012 This is why you need to be extra careful with any humor attempt. Consistently posting humorous content will build rapport with your followers and go a long way to inspiring brand loyalty. Your competitors might turn your humor around on you and attack back. Shafer, a content writer at Write My X.

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The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

Audiense

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. This will build brand loyalty, increasing the Warriors’ ability to drive revenue from them with later campaigns.

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How Fairmont Hotels Used Facebook Contest to Segment Audiences

Convince & Convert

As a luxury brand that places great emphasis on personalization and guest loyalty, we’re always looking for ways to understand the wants and needs of our guests better and build stronger relationships with them ,” said Johnson. It’s important to recognize the unique preferences of our guests at every guest touch point.”.

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