Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Six marketing lessons for International Women’s Day. What IWD campaigns, past or present, have inspired you?

Case Study 100

Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. ” The Link Humans case study.

Case Study 100

Case Study Study Training Collaboration 100

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The company’s advertising tools show that marketers can now reach 2.6% Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Presidential campaign had 30% less shares than posts on other topics. It’s complicated.

Content 256

Content Study Flickr Advertising 256

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. C = Commitment – Social media is not a short-term campaign. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. With a smart team running the campaigns and the trust of the company behind them, they’re able to achieve more than any brand who is micromanaging their social media outlets. Andy White, Audi @white.

Brands 136

Brands Film Hashtag Campaign 136

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Unmetric

NOVEMBER 12, 2019

Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Facebook Insights has a graph that tells you how many new Likes you got in a day (as does LinkedIn), which is helpful, but other native social network analytics like Twitter and Instagram do not have this feature.

Social Media 84

Social Media Analysis How To Analytics 84

Ari Herzog

MARCH 13, 2012

What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. — Ari Herzog (@ariherzog) March 13, 2012. The advertising market showed me the ad because they wanted to raise awareness about feminine products.

Company 152

Company Tumblr Case Study Hashtag 152

Firebelly

DECEMBER 23, 2011

The title was crowd sourced through a grass roots campaign among Network Solutions employees when we first started Social Media at Network Solutions. You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign. How will that campaign evolve? domain offer with the right link. My Blog.

Domain Name 243

Domain Name Small Business Training Campaign 243

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? New courses are already scheduled in early 2012 at Northern Essex Community College. Ari Herzog provides social media marketing and editorial services.

Policies 156

Policies Skills Class Survey 156

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and a LinkedIn or Twitter account is assumed. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. Top brands such as PepsiCo and Bharti Airtel have integrated regional languages into their digital campaigns, resulting in more than 150% engagement compared to identical English posts. Video is The New King of Content Marketing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Kikolani

JUNE 15, 2012

Instead of focusing on the benefits of what BlogWorld has accomplished over the years, and the potential in making a side income and business through internet marketing and blogging, they decided to “spin” the story in a slightly different direction. Now, many marketers wonder how to get more web traffic. Every little bit helps.

Mashup 120

Mashup Resources Blogger RSS 120

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). marketing charts. word of mouth marketing. new column.

Wiki 102

Wiki Hotels Social CRM Retail 102

Kikolani

JANUARY 13, 2012

New, Inspirational Ways to Develop Engaging Article Ideas – Check out my list of inspirational ways to develop engaging article ideas using new websites and sources for 2012 and beyond. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Freelancing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Laurel Papworth

APRIL 29, 2012

A Facebook personal profile and a LinkedIn or Twitter account is assumed. Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Before you build a social media campaign, you need a strategy. Afternoon.

Class 85

Class Training Social Media Case Study 85

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. That’s quite a statement.

Skills 89

Skills Analytics Press Release Metrics 89

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. They include the following: Enterprise – $299/month. Small – $49/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Bill Hartzer

JANUARY 7, 2014

Many people assume that Google began cracking down on spammy linking practices and low quality content when it introduced the Panda update in 2011, followed by the Penguin update in 2012. If the high ranking disappeared a few months later, the SEO company could claim that it was time to implement another campaign!

SEO 73

SEO Domain Name Directory Engineering 73

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. That’s quite a statement.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. That’s quite a statement.

Skills 40

Skills Analytics Press Release Metrics 40

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. LinkedIn: 107K TikTok: 546K Reddit: 5.9

Social Media 59

Social Media Engagement Strategy Meme 59

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. In fact, Pinterest drives more traffic to websites and blogs than YouTube, Google+ and LinkedIn combined. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? These Facebook ads are the “bread n’ butter” of real estate social marketing. Offer a free home valuation First-time and experienced sellers both know the market is always changing. Think of it this way: Not every commercial airs during That Big Annual Game.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. How do I update my LinkedIn photo? Why does social media marketing cost so much?

Questions 141

Questions Social Media HootSuite Marketing 141

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

APRIL 6, 2023

Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. LinkedIn “in the Black” (2006) In sharp contrast to other networks, LinkedIn was the first to offer users paid premium packages.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

ProBlogger

OCTOBER 16, 2012

The company I work for, Distilled , launched our online marketing training platform DistilledU back in May, after a few months of content creation and development. In January of 2012, however, we put up this page: This page was built with Launchrock in about 30 minutes. One-line description.

List 44

List Project Widget eBook 44

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264