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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Book social media course.

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The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

There is no doubt that 2012 is going to be THE year of social media. Start a Facebook page just so “we can have a Facebook page. Start a Facebook page just so “we can have a Facebook page. C = Commitment – Social media is not a short-term campaign. Fail to put any measurement plan in place.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

Why: “Best Buy shows that it values its customers on its Twitter accounts, @BestBuy and @twelpforce, which are constantly updated with answers to customers’ questions, replies to their concerns, and discounts for its products,” writes Kylie Jane Wakefield in this still relevant case study from Contently.

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24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. And more interestingly, Google Plus is set to reach 400 million members during 2012. Perhaps you have a Facebook Page? Session Details .

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric’s Social Media Stat of the Week: Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go.