SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Here are some thoughts about including Pinterest as an effective part of your campaigns. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

SocMed Sean

MARCH 1, 2022

The simplicity of creating, uploading, and sharing videos is one of the reasons for YouTube’s ability to attract both viewers and content creators. Here are some thoughts about including YouTube as an effective part of your campaigns. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012.

YouTube 204

YouTube Strategy Automotive Marketing 204

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. Are these fans engaging with the new content?

Campaign 189

Campaign Platform Social Media Microblogging 189

Mindjumpers

OCTOBER 22, 2014

Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Letting different employees participate in creating the Snapchat content can add some new perspectives.?And Let the users create the content: Encourage the users to participate in campaigns by sending images or videos of them using the product.

Platform 229

Platform Brands Content Mobile 229

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. They found that many users had another consideration on their minds: pets.

Brands 148

Brands Marketing Real Estate Collaboration 148

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Laying the Groundwork for a Well-Orchestrated Campaign. With these in place, the company had a built-in audience to start a viral campaign.

Content 194

Content Film Marketing How To 194

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part?

Campaign 131

Campaign Forums Curation Social Media 131

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Choose Relevant Content . Securian set clear campaign objectives: Increase Facebook “Likes” by 25%. ” Set Goals. Increase Twitter followers by 15%. Build brand recognition for Securian.

Social Media 186

Social Media Strategy Case Study Airlines 186

Mindjumpers

JANUARY 18, 2012

We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages. billion pieces of content are shared.

Social Media 280

Social Media Statistics Mobile B2B 280

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Discover more about optimization for local businesses and mobile marketing campaigns. Read the benefits of having your own blog and using social media to market it. Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Unmetric

OCTOBER 25, 2019

This helped me craft a content strategy, the pinnacle of which was the publishing of a parody rap video entitled Cloud, Cloud, Baby. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. By joining the Falcon.io I think we’ve found the perfect home within the Falcon.io

Social Media Management 114

Social Media Management Class Compete Social Media 114

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. Trauma and tragedy may be part of it, but it’s not everything.

Issues 133

Issues Survey Campaign Authentication 133

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Put Content Marketing at the Heart of Your Brand Strategy. Read the entire report here. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Get used to post visual content in order to make your timeline look appealing. Tabs are also more limited than before.

Engagement 277

Engagement Facebook How To Eventful 277

Twist Image

JUNE 4, 2011

2012 (yes, in over a year's time). Trying to build buzz with a teaser campaign is just not a viable option anymore.unless you're Apple , or the new Batman movie or something that people are already fanatical about. Are teaser campaigns really on their deathbed? digital content. teaser campaign. In short, it's not.

Campaign 100

Campaign Apple Patterns Mobile 100

Waxing UnLyrical

AUGUST 31, 2011

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. You’ve attended SxSW in the past, and think either of them would make for good content for the attendees. I remember the first year I paid attention to SxSW.

Proposal 241

Proposal Conference Eventful Flickr 241

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Syndication 95

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. The new law provides a safe harbour to those who create and also those who host that content, for example.”. March 2012: Ottawa’s Twitter top 20. Michael Geist (Photo credit: Wikipedia).

Committee 312

Committee Policies Mashup Wikipedia 312

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. You also need to make sure that the video’s content, as well as its quality, is excellent enough to pique viewers’ interest and get your marketing message across.

Video 100

Video Content Marketing Applications 100

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting. And he was right, of course.

Brands 152

Brands Analytics Consultant Data 152

ProBlogger

DECEMBER 30, 2011

In the aforementioned interview, Maria said that “curation is all about pattern-recognition, seeing how various and diverse pieces of content fit together under the same taste umbrella or along the same narrative path, so the guiding principle has to be the sole storyteller with a strong point of view.” I love his blog.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Viral campaigns are sort of like “lighting in a bottle” for brands. Good question!

Meme 105

Meme Marketing Hashtag Campaign 105

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

The Social Media Incubator

JULY 5, 2013

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. In 2012, there were some great uses of online marketing campaigns on Pinterest. Keep your content fresh. Be sure to constantly keep your newest and most intriguing content pinned.

Campaign 125

Campaign Platform Social Media Engagement 125

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Realtime Report

JANUARY 8, 2013

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Airlines 182

Airlines Video Crowdsourcing Travel 182

Pixlee

AUGUST 10, 2020

Creating that content is often the biggest challenge marketers must overcome before launching their TikTok marketing plan. But similar to many other channels, successful TikTok marketers are learning to embrace the power of user-generated content. Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Convince & Convert

SEPTEMBER 18, 2015

The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Here are four psychological principles you need to leverage to craft a killer content marketing strategy. highlight to tweet). The Halo Effect.

Strategy 60

Strategy Content Apple Loyalty 60

Mindjumpers

SEPTEMBER 14, 2012

According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page. Leverage content in real time. Gaining this kind of input from our local community manager, helped us to produce social content and create awareness around it in the Finnish community.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers.

Twitter 172

Twitter Foursquare Case Study Hashtag 172