Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

Instagram 139

Instagram Brands UGC Travel 139

Convince & Convert

AUGUST 8, 2019

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. That was in 2012, when messengers were less popular. Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

MAY 23, 2017

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 129

Brands Analytics Data Metrics 129

The Realtime Report

NOVEMBER 14, 2012

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to be a part of.”

Video 183

Video Vimeo Brands Microsoft 183

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value. Marketing'

Mobile 191

Mobile Strategy Marketing Insurance 191

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Mindjumpers

JULY 3, 2012

Buddy Media recently published the report “Strategies for Effective Tweeting: A Statistical Review”. Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. Here are a few key points from the report. Length of tweet.

Report 219

Report Twitter Brands Hashtag 219

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. 6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand?

Social Media 111

Social Media News Mobile Eventful 111

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 1. There are 1.9 billion active users on YouTube.

YouTube 111

YouTube Strategy B2B Marketing 111

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. Advertorial has always been a good revenue vehicle for the media and a means for brands to publish their content their way.

Curation 106

Curation Trends Curata Social Media 106

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 134

Brands Film Hashtag Campaign 134

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Fast forward to August 2012 and I realized there was no Facebook Group to share strategies and tips on social media marketing. They did that, and they told their friends.

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. It’s an accepted and effective business strategy. When a friend shares something with you it has a much deeper effect that if you received it from the brand. The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. UK Facebook statistics.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Social Media Strategies Summit

NOVEMBER 12, 2020

At this moment, Adrian is the brand ambassador of Flipsnack (a company that has 4+ million users), one of the organizers of Digital Days, the largest digital marketing event in the Western part of Romania, and the founder of Hot in Social Media, an international digital marketing blog. Check out one of our social media strategy conferences.

Social Media 246

Social Media Startup Resources SEO 246

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram? advertorial.

Instagram 97

Instagram Brands iPhone Adwords 97

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! Brands’ strategic partnerships with BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey 225

Survey Report Social Media ROI 225

Social Media Strategies Summit

FEBRUARY 27, 2020

Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year. Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

DECEMBER 18, 2018

Like other emotions, humor can be power when used properly in a content strategy. Why “Bland Brands” Fail One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. And those brands that have figured that out are grabbing the spotlight.

Social Media 220

Social Media Meme Advertising Strategy 220

Convince & Convert

AUGUST 5, 2014

Image via BigStockPhoto The last time I wrote for Jay was way back in 2012 when I was still a community manager for MBA@UNC, the online MBA program at UNC – Chapel Hill (Go Heels!). While there’s been no shortage of articles describing community managers as. Read the whole entry. »

Communities 155

Communities Skills Strategy Engagement 155

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users.

Instagram 145

Instagram Social Media Marketing Survey 145

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? It takes a mix of constant posting endurance, flexible strategy and tenacity to reach new heights in the fitness world. Let’s take a look at how five fitness brands are winning at social media. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Mindjumpers

AUGUST 16, 2012

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. The number of users who play games on Facebook has jumped from 205 million last year to 235 million as of today. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? To gain search visibility and traffic today, a company needs to be useful, solve problems, and develop a brand. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. Image source. Image source.

SEO 109

SEO Strategy Content Engineering 109

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Find those half-told stories and be the brand that brings them to light.

Issues 136

Issues Survey Campaign Authentication 136