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My 2012 Reading Challenge: 36 Books

Dave Fleet

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (review coming soon). The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? iMedia Connection ).

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Social Media Moments at @InsideView

Koka Sexton

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

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Sharing Is Caring (And Selling)

Twist Image

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. When reading through the Marketing Charts news item, something become abundantly clear and amazingly simple: the best brands do two things extremely well: Deliver. Brands are still afraid to share.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can you measure (or can you measure) social media ROI ? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Social Media Marketing Guides and Tips. Look for opportunities to add links from one social profile to others.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Best Use of Social Media: The Winners of Bees Awards

Mindjumpers

The list of campaign entries has been as impressive as for the past awards, with big international brands such as Nike, Volkswagen and McDonalds. We are happy to list the winners of Bees Awards 2012: Best Use of Micro-Blogging Platform – Twitter Army by Joe Public. New Facebook Guidelines For Brand’s Timeline.