Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media 130

Social Media Brands Reddit Platform 130

The Realtime Report

DECEMBER 28, 2012

63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. Out of those surveyed, 63% of Facebook users share product info on the social network.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind? That’s why we’ve built a non-branded universe.

Mobile 272

Mobile Brands Foursquare Eventful 272

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine 246

Twine Brands Policies Campaign 246

Kikolani

MAY 11, 2012

Building Community on Your Blog – If each fan spends $100 per year on your products and services, and you have 1000 “true fans”, you will have a nice six-figure income of $100,000. 6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website?

Mashup 113

Mashup Resources SEO RSS 113

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Buffer Social

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Products 93

Products Exercises Marketing Chemicals 93

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. As Pinterest Focuses On Video, So Should Marketers. Pinterest provides you with data on your campaigns.

Strategy 195

Strategy Marketing Automotive Campaign 195

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. When a friend shares something with you it has a much deeper effect that if you received it from the brand. It also highlights brand affinities and identifies your brand advocates.

Analytics 92

Analytics Trends Social Media ROI 92

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. During the past couple of years, Meta launched several products that helped clarify the path that we’re on… 1. Experiment with Advantage+ Shopping Campaigns if you’re promoting an e-commerce brand.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Started at Sprout: November 2012. For new Sprout employees, what does product training look like?

Education 74

Education Team Meeting Products 74

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. While they made vast improvements in product quality, what they did in terms of technology and e-commerce innovation was groundbreaking. a share compared to today’s price of $211.

Products 67

Products Class SMS Mobile 67

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram?

Instagram 97

Instagram Brands iPhone Adwords 97

Mindjumpers

OCTOBER 12, 2019

Even though the campaign dates back to 2012, in our view, it earned a spot among the best food branding campaigns on social media ever. 2012 was the year that America’s favorite cookie turned 100. They exercized strong brand values. It put the product in the center – without being self-centered. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink. Video has been a trend for years now, and there is no denying its importance.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 91

Social Media Brands Instagram Training 91

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. This is helpful for brands with in-person retail locations or selling area-specific products. Celebrate Pride with Diverse Influencers .

Influencer 95

Influencer Campaign Apparel Travel 95

Sprout Social

FEBRUARY 13, 2017

But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. The best way to keep a pulse on who’s talking about your brand?

Loyalty 69

Loyalty Brands Authentication Platform 69

Sherrilynne Starkie

DECEMBER 30, 2012

This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month. Is there a generational shift behind this mismatch?

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Unhappy customers will do the same (but in the wrong direction).”.

Community building 197

Community building Communities Hubspot Guidelines 197

Mindjumpers

APRIL 19, 2012

The new Timeline design rolled out earlier than expected for many brand pages. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis.

Engagement 277

Engagement Facebook How To Eventful 277

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Short-form video is also generally cheap and easy to produce and requires minimal production effort.

Video 112

Video HootSuite How To UGC 112

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 134

Issues Survey Campaign Authentication 134

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users.

Buy 194

Buy Retail Survey Social Networking 194