Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. Brands have a major impact on Gen Z due to the fact that every click, search, and like is monitored by their smartphones, laptops, and tablets. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days. Retail Trends.

Trends 67

Trends Retail Marketing Survey 67

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. But you could also make use of tools like surveys and social listening.

Issues 136

Issues Survey Campaign Authentication 136

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. It also highlights brand affinities and identifies your brand advocates.

Analytics 92

Analytics Trends Social Media ROI 92

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

ROI 140

ROI Social Media Research Survey 140

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Most brands and agencies are conducting Site and Search Retargeting (88 and 65 percent, respectively).

Industry 146

Industry Data Survey Mobile 146

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. This month, I surveyed end users to find out how they draw value from going social. Streamline project management.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Everyone loves videos.

Video 100

Video Content Marketing Applications 100

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. The Demographics of Social Media Users — 2012. Time management.

Statistics 159

Statistics ROI API Analysis 159

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Facebook placed third in the survey.

Study 256

Study Social Media Survey YouTube 256

Buffer Social

APRIL 16, 2019

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. Think of today’s show as little tricks for your brain to work smarter, not harder.

Products 93

Products Exercises Marketing Chemicals 93

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 Is your brand willing to retweet his story? For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Idaconcpts

MARCH 23, 2013

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers.

Retail 136

Retail Price Discount Survey 136

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. In fact in some areas people trust their peers more than the respective brand. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Twist Image

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. So, how are the brands stacking up? Screens are increasingly getting cheaper and more ubiquitous. Welcome to the one screen world. Not so well, thanks for asking.

iPad 105

iPad Tumblr Yahoo iPhone 105

Direct Marketing Observations

FEBRUARY 25, 2011

Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 Look at the change in revenue from 2009 to 2012 in the US alone! I’m going to echo the question that was broached in the body of the survey results: “Why is the ad spend on social sites growing so rapidly, and will it continue?”

Facebook 178

Facebook Social Networking Widget Advertising 178

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. " We're doing it all wrong.

Social Media 81

Social Media ROI Survey Metrics 81

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. online adults believe search engines sell users' personal data to marketers." Perhaps the brands are not alone.

Tumblr 106

Tumblr Sample Samples Mobile 106

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Twist Image

FEBRUARY 15, 2013

I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. Marketers are constantly being put on notice for tactics and campaigns that cross the line. compare prices among retailers, the survey says.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. It could be handy for creating your marketing personas.). Key takeaways for marketers. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Freelancing. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 157

Facebook Study Apple Consultant 157

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. " The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). Brands are still afraid to share. Can you make money sharing?

Wiki 102

Wiki Hotels Social CRM Retail 102

Diva Marketing Blog

APRIL 6, 2012

Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". Brand managers have also gained insights. I was very skeptical. I couldn't believe it.". "I

Facebook 91

Facebook Privacy Survey Resources 91

Socialmedia.biz

JULY 14, 2016

According to Econsultancy’s State of Search Marketing Report 2013, 74% of companies and 82% of agencies surveyed said that social media is integrated into their SEO strategy. Social media profiles, for brands and people alike, often show up on the first page. Brand Awareness. What else ranks directly from social?

Social Media 60

Social Media NoFollow SEO Engineering 60

ProBlogger

OCTOBER 13, 2014

If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. I have received my share of spam and marketing emails, but you know what? Gmail has over 425 million monthly users as of 2012 (last update by Google).

How To 55

How To Case Study Survey System 55

Mindjumpers

DECEMBER 19, 2012

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product.

Report 242

Report Retail Survey Social Graph 242