Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ).

Social Media 122

Social Media eBook Mobile Data 122

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

Conference 133

Conference Eventful Small Business Hubspot 133

Sherrilynne Starkie

OCTOBER 17, 2012

The Bizrate Insights study, which contains results from more than 7,000 verified online buyers in August 2012, compared Pinterest and Facebook engagement across a variety of shopping activities and usage occasions. Pinterest is the stronger vehicle for brand association. Content marketing delivers sales leads. Related articles.

Retail 346

Retail Facebook Study ROI 346

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

ROI 141

ROI Social Media Research Survey 141

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. There is certainly an increased pressure on corporate social media practitioners to deliver on investment – there’s an ever more pressing need to demonstrate ROI, along with progress against other crucial KPIs.

Analytics 92

Analytics Trends Social Media ROI 92

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand?

Social Media 111

Social Media News Mobile Eventful 111

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question!

Meme 108

Meme Marketing Hashtag Campaign 108

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). The opportunity to add more pictures to a social media experience (without knowing what the ROI might be).

Instagram 97

Instagram Brands iPhone Adwords 97

Josh S Peters

FEBRUARY 22, 2013

You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world… O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? So what does this all of this mean for you, dear marketer?

Trends 87

Trends Instagram Marketing Influencer 87

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Twist Image

APRIL 4, 2014

Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency. How does a digital marketing agency fit into this? Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Direct Marketing Observations

DECEMBER 19, 2011

2) That the whole ROI thing would have sorted itself out by now. This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Well they sorta are making money and they are rolling out custom pages for brands. 11) Brands knew what they were doing on Twitter. The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. The reality is that your customers (and competitors) will give you a good guide to where and how you should be active in social media , if you broaden your social listening beyond your brand name.

Social Media 60

Social Media Strategy How To Marketing 60

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. be some kind of ROI. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Kikolani

DECEMBER 23, 2011

50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas.

Mashup 119

Mashup Resources Remix Handbook 119

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure. Well, relax.

Social Media 127

Social Media Reputation URL Badge 127

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. Users need their daily fix, making it a destination site and a place that brands need to be active. So it may come as a surprise to you that my biggest takeaway from the conference was maturity.

Conference 40

Conference ROI Small Business Metrics 40

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Laurel Papworth

JULY 2, 2013

Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. We look at transactional based APIs (selling on Facebook) to Freemium (free and plus premium tiers) and marketing intelligence. Laptop hire costs are $50 a day. Measuring Social Media.

Course 102

Course Social Media Press Release Class 102

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Almost 1/3 unfollow or block brand social media accounts weekly.

Statistics 102

Statistics Marketing HootSuite Study 102

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. 8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? Social Media Workshop Outline.

Class 85

Class Training Social Media Case Study 85

Mindjumpers

DECEMBER 18, 2012

Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. But they often don’t realize that they are part of one of the most booming social media markets. Content marketing on micro blogs.

Content 208

Content Marketing Press Release Mobile 208

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192

Sprout Social

APRIL 22, 2019

Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. This is why you want to learn the best tips and tricks for managing a brand on Instagram. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you.

Instagram 111

Instagram Marketing Hashtag Statistics 111

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. ROI improved by 23% in the U.S Facebook engagement rate growth. and 18% in the U.K.

Report 246

Report Engagement Facebook ROI 246

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236