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5 Apps To Enhance Your Brand

Idaconcpts

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 FourSquare. FourSquare allows customer to check-in different venues.

Brands 177
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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. In short, think of Crowdit as a Foursquare for nightlife. Non-branded promotion. Why is a non-branded app of interest to the brand behind?

Mobile 272
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. With Foursquare, a user could look to find people who are close by, like a woman in a nearby bar for instance.

Data 327
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Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular. via Tumblr.

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Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Tumblr: 192 million blogs. via Tumblr. via Instagram. via Tagged.

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Is Your Brand Socially Agile?

Convince & Convert

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands 136
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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

Foursquare: over 25 million users. Over two-thirds (70%) of survey respondents would rather hear about a new product from a Facebook friend than from a brand. residents between July 9 and July 12, 2012, regarding their Facebook usage and interest in social commerce. Google Plus: 135 million monthly active users. via Google.