The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. 53% said they’d like to be able to download the brand’s mobile app through the mobile site.

Mobile 186

Mobile Sites Focus Group Journal 186

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Interesting that both snacks are Frito-Lay brands, and that entries of the Crash the Super Bowl can be used and modified by Frito-Lay without exception, and in perpetuity. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Interesting that both snacks are Frito-Lay brands, and that entries of the Crash the Super Bowl can be used and modified by Frito-Lay without exception, and in perpetuity. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”

Research 40

Research Social Media Nielsen Microsoft 40

Firebelly

JANUARY 23, 2012

The 2012 Community Manager Report [INFOGRAPHIC]. Community Manager Appreciation Day 2012. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. By David B.

Communities 176

Communities Press Release Focus Group Survey 176