Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. With this partnership, Dell isn’t just listening to what consumers have to say about its brands, but is helping people across the globe at the time of natural calamities as well. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 202

Social Media Press Release Flickr Fashion 202

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity.

Communities 170

Communities Brands Video Hosting 170

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Banking Metrics 100

Waxing UnLyrical

MARCH 13, 2012

I follow him on Twitter and like “The Brand Builder” on Facebook. I finally found my 2012 resolution, just a few months late. I don’t know Olivier Blanchard personally. That’s the extent of our relationship, and it is decidedly one-sided. In fact, I doubt he’s even aware of me.

ROI 167

ROI Social Media Flickr Social Media Management 167

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. We live to write and write to brand. It’s a time to look back on our tasks and accomplishments over the last year and discuss some of the things we have done well, some of the things we could have done better and some of our upcoming plans. And we work with some pretty awesome partners, too.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

DECEMBER 11, 2013

94 crore (~ $15.1M) in FY 2012 to Rs.300 What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

FEBRUARY 2, 2012

Taleb sold plenty of books, as professionals have come to realize that guessing the performance of the 2012 orange crop in Florida isn’t exactly sound grounds for a bet on which the retirement savings of thousands of Americans may rely. So what does that have to do with PR? Black Swans and Ground Hogs: Communication, Not Prediction.

Project 161

Project Flickr Skills Report 161

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. Waxing UnLyrical is on vacation, so we’re re-running it since it’s still relevant… and it’s a great post! I don’t believe in ghosts.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

DECEMBER 14, 2019

Apparently the last time I actually did the “three words” exercise was 2012 … or, at least, that was the last time I shared them. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. If not, please do yourself a favor and hop to it. So here we go.

Exercises 239

Exercises Consultant Patterns Class 239

Waxing UnLyrical

DECEMBER 9, 2015

The advantages of engaging in real-time with an online audience include a better brand image, which essentially drives up revenue. In 2012, the NRA sent out a tweet that read “Good morning, shooters. Using a bot to reply on your behalf is perhaps the quickest way for your brand to get butchered on social media. Happy Friday!

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. So if the company can create brand experiences for customers and merchants that speak to how unique and valuable its card membership is , it’s more than halfway there. And that was just the first step in the process! And PR has changed along with it.

Strategy 100

Strategy Case Study Collaboration Communities 100

Waxing UnLyrical

NOVEMBER 15, 2011

So goes the story of the 2012 Presidential primary, a laugh-a-minute ride that has placed at center-ring the oddly likable yet confusing and confused former Godfather’s Pizza CEO Herman Cain. By diverging and standing out, Cain’s candidacy is a testament to the public relations style Al and Laura Ries recommended in The Origin of Brands.

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Case Study Study Comparison Reputation 217