The Realtime Report

NOVEMBER 5, 2012

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Between August and November 2012, brand engagement has increased significantly.

Instagram 178

Instagram Brands Mobile Study 178

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. The top social video brands of the year (in order of rank): Red Bull.

Video 183

Video Vimeo Brands Microsoft 183

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

OCTOBER 23, 2012

Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Which site has a greater percentage of users engaging with brands?

Buy 194

Buy Retail Survey Social Networking 194

The Realtime Report

MARCH 3, 2014

. ” The record was previously held by President Obama’s “four more years” tweet after winning re-election in 2012; that photo earned nearly 782,000 retweets. Barack Obama (@BarackObama) November 7, 2012. Four more years. pic.twitter.com/bAJE6Vom. The Twitter blog reported some more big numbers from the Oscars.

Statistics 169

Statistics Apple Hosting Mobile 169

The Realtime Report

JUNE 20, 2014

In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

JUNE 27, 2014

To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. million tweets. the most-tweeted moment was Brazil’s Marcelo scoring on team’s own goal.

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

The Realtime Report

JANUARY 7, 2013

Is your brand providing the right kind of mobile video ads (if any)? Related Stories US Mobile Ad Spending Will Top $4 Billion in 2012 Social Networking Stats: Facebook Nears Global Domination, #RLTM Scoreboard Usage of Connected TVs Rose 25% in 2012. And is the content inspiring viewers to share?

Mobile 178

Mobile Video Content Survey 178

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 BuzzFeed also showed videos it produced for big brands including G.E., Will brands be impressed enough to pay attention? On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. billion views on YouTube.

Video 167

Video Statistics Mobile Social Networking 167

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. Under Armour Women (@UAWomen) September 4, 2012.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 28, 2012

Over two-thirds (70%) of survey respondents would rather hear about a new product from a Facebook friend than from a brand. residents between July 9 and July 12, 2012, regarding their Facebook usage and interest in social commerce. Many (31%) don’t share product info at all via social channels.

Social Networking 180

Social Networking Products Posterous Tumblr 180

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. A Lidl bit naive. Strike back at corporate greed.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

MARCH 4, 2014

this relationship of higher message volume to shorter message length held true across other social platforms during several different events, including: the Masters Golf Tournament in April 2012, U.S. election night in November 2012 and a major snowstorm in February 2013. “We

Eventful 170

Eventful Social Media Statistics Study 170

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.” Thinking why am I harvesting this stuff but moisture is 15%.

API 178

API Education Social Media Research 178

The Realtime Report

DECEMBER 18, 2012

The report lists a multitude of ways brands can participate, including: branded virtual goods, opt-in videos, activity-based ads, product placements, sponsorships, custom games, advergames, interstitials and traditional in-game ads. Is your brand moving into gaming – especially on mobile?

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? — Copley Square Hotel (@copleysqhotel) August 24, 2012. Connecting Online to Drive Real World Engagement.

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. 53% said they’d like to be able to download the brand’s mobile app through the mobile site.

Mobile 186

Mobile Sites Focus Group Journal 186

The Realtime Report

JULY 26, 2012

million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. Nearly 3 in 10 (29%) sometimes click on ads on social networking sites, while 26% are “turned off” by brands that use advertising on social networks. A total of 9.8

Social Media 175

Social Media Discount Comparison Social Networking 175

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The contest entry form gathers names and email addresses, which Lexus will use to invite consumers to visit a showroom or the brand’s website.

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

OCTOBER 29, 2012

. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter. richnowalk followed us, so we followed him. . richnowalk followed us, so we followed him.

Twitter 156

Twitter Campaign Video Social Media 156

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

The Realtime Report

JANUARY 8, 2013

Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. 8th through Nov.

Crowdsourcing 160

Crowdsourcing Facebook Mobile Collaboration 160

The Realtime Report

OCTOBER 1, 2012

Tweet us what you think. :) twitter.com/KelloggsUK/sta… — Kellogg's UK(@KelloggsUK) September 26, 2012. So who has been down to our #tweetshop in London's Meard Street today? ” (AdAge).

Hashtag 173

Hashtag Campaign Products Social Media 173

The Realtime Report

JANUARY 17, 2013

” The Humanize survey took place in September 2012, when 505 individuals completed a 13-question survey about social media and leadership. ” Related Stories Teens Prefer Tumblr Over Facebook Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard Social Media Customer Service: Brands Respond More On Twitter.

Company 192

Company Social Media Survey Tumblr 192

The Realtime Report

JULY 10, 2012

The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales).

Research 175

Research Facebook Compete Consultant 175

The Realtime Report

OCTOBER 10, 2012

During February 2012 alone, internet users in China watched 1.67 Nearly 3 in 10 (28%) of online video viewers said their preference for a brand grew after watching an online video ad for that brand. billion hours of online video. ”

Video 117

Video Comparison Travel Consultant 117

The Realtime Report

JANUARY 22, 2013

The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. Related Stories US Mobile Ad Spending Will Top $4 Billion in 2012 Monopoly Launches ‘Save Your Token’ Campaign on Facebook Social TV: Fans Tweet to Choose Hawaii Five-O Ending.

Buy 184

Buy Comparison Campaign Sites 184

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. The first day it launched – July 15, 2012 – the YouTube video received over 500,000 views and debuted at #1 on the Korean music charts. ” He then asks to see an example of a brand film that went viral without this type of seeding platform or bought in traffic.

Content 194

Content Film Marketing How To 194

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Influencer 195

Influencer Products Marketing How To 195

The Realtime Report

SEPTEMBER 25, 2012

Since the soft launch of the brand’s Pinterest page in August, Volvo US has added five boards, 77 pins, and accumulated nearly 900 followers. While these numbers are still quite small, they’re not too shabby for a brand that’s only been pushing Pinterest for less than a month.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

JANUARY 31, 2014

Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list. .

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2

Google 184

Google Engagement comScore Facebook 184

The Realtime Report

DECEMBER 26, 2013

Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention.

Mobile 155

Mobile News Sports Social Networking 155

The Realtime Report

JANUARY 11, 2013

Below is the infographic from LinkedIn: Related Stories Social Networking Stats: Facebook Nears Global Domination, #RLTM Scoreboard Top Social Media Stats of 2012 Social Media Customer Service: Brands Respond More On Twitter.

Social Networking 164

Social Networking LinkedIn Posterous Tumblr 164